Social Media Week

Local Updates

global

Announcing February’s Initial Schedule

Wednesday, November 16th, 2011

Today marks an important date for Social Media Week February, as we unveil our initial schedule for the week!

We’ll officially open registration January 17th but as the weeks go by, you can get ideas from events that others have posted and add current events to your favorites to save time once registration opens.

Signing up is simple:

1) Create an account- or if you already have one, just log in
2) Filter events by city or category
3) Select the events to add my clicking on “favorite”
3) Review your favorites in “My Events” section

Registration will open on January 17th, so you can continue to update and amend your favorites until then.

To help get you started, we’ve listed out some of our top picks. Peruse our favorites below and share yours.

Singapore:
The Great Food Debate: Food bloggers vs. Food Critics vs. the People pits each side and analyzes the credibility that each population brings to the area of social eating and food.
TweetJams provides Singapore’s first crowdsourced jam session using tweets submitted by fans and a live audience.
Social Media Graveyard is an exhibition/installation that traces the evolution of technology and social media platforms (MIRC, ICQ, Friendster, Neopets etc.) that once existed but are now extinct.

Tokyo:
Social media on multi-devices |　マルチデバイスXソーシャル explores how social media has changed our communication on the go.
Social Gaming | ソーシャルゲーム examines the shift from feature phones to smartphones, particularly in the hot market of Tokyo.

 

Toronto: 

Theatre & Online Interactivity provides an in-depth case study on praxistheatre.com and the notion of social media as audience and performance development tool.
The Money Movement Goes Social looks at how the financial sector is using online tools to better equip consumers and teach citizens about important topics like saving, retirement, financial literacy and money.
Project Butterfly: Escaping the Net looks at the effect of learning how people interact in the real world can have on the online space.

London:
Men Are From Foursquare, Women Are From Facebook brings the battle of the sexes to social media.
The Socialympics looks at the Olympics in London from the perspective of changes being brought on by social media.

 

 

 

 

 

 

 

 

 

 

 

 

 

Miami:
Television & Social Media- BFF? reviews the emerging area of social TV.
Reality TV Loves Social Media explores how reality stars are using social media to their advantage and covers success stories & pitfalls of this approach.

New York:
New York has pulled together a list of keynotes to kick off the week.
Don Tapscott, Curator of SMW and Author, will share his expertise on the business web and the social impact on technology
Jeff Dachis, Co-Founder of Dachis Group and former Chairman of Razorfish, the world’s largest digital marketing solutions firm, will lend his perspective and knowledge on digital marketing and social business performance.
Dough Rushkoff- Writer, Thinker & Publisher- and Neil Postman Award winner- discusses the ways people, cultures, and institutions create, share, and influence each other’s values.
Chris Kaskie, President of Pitchfork Media, will keynote on the his experiences and expertise in the role the online world has on music and consumers.
Jeremy Gilley, Founder of Peace One Day, discusses the impact of the online community in the non-profit sector and how he’s been using social and online tools to make an impact for world peace.
Pratt Brainwaves brings together NYC’s community of information and library science professionals for bold new thinking in information technology, academic research, and networking.


 

 

 

 

 

 

 

 
See the full listing of all events here and if you’re feeling creative, submit your own. And until registration comes along in January, help us spread the word- tweet and share your event favorites.

Tags: ,
Posted in Featured, global

Empowering Change Through Collaboration

Wednesday, October 26th, 2011

Guest Post By Don Tapscott, Curator Social Media Week

I’m enthusiastic about taking on the role of “Curator” for Social Media Week. Between now and my kickoff speech Feb 13 to cities around the world, I’ll be writing a series of articles to stimulate thinking and discussion in our global community.

The debate on the role of social media and change is over. Over the last year, many have questioned just how important social media are in helping activists achieve social change. Writer Malcolm Gladwell wrote a thoughtful essay in The New Yorker entitled “Small Change: Why the Revolution Won’t be Tweeted.” He argued that social networks only create weak ties between people, but that it’s strong ties and close relationships that bring about real social change.

It was a good debate and then reality stepped in — Tunisia. It turns out that the revolution was tweeted. The Tunisian revolution wasn’t caused by social media; it was caused by injustice. It wasn’t created by social media; it was created by a new generation of young people who didn’t want to be treated as subjects anymore. But the media dropped the costs of transactions and collaboration and it empowered change.

The movement for change has like a prairie fire across the Arab world and has now extended around the world from the demonstrations of millions in Spain against unemployment, to Wall Street to the global #Occupy movement. Leonard Cohen was looking prophetic when he wrote “First we’ll take Manhattan and then we’ll take Berlin.”

The Social Media Week theme of “Empowering Change Through Collaboration” is an apt one. But evidence is mounting that the current global slump is not just cyclical, but rather symptomatic of a deeper secular change. There is growing evidence that we need to rethink and rebuild many of the organizations and institutions that have served us well for decades, but now have come to the end of their life cycle. The global economic crisis should be a wakeup call to the world. We are at a turning point in history.

Let’s face it. The world is broken and the industrial economy and many of its industries and organizations have finally run out of gas, from newspapers and old models of financial services to our energy grid, transportation systems and institutions for global cooperation and problem solving.

At the same time the contours of a new kind of civilization are becoming clear as millions of connected citizens begin to forge alternative institutions using the Web as a platform for innovation and value creation. Social media is enabling social business. From education and science and to new approaches to citizen engagement and democracy, powerful new initiatives are underway, embracing a new set of principles for the 21st century — collaboration, openness, sharing, interdependence and integrity. Indeed, with the proliferation of social media and social networks, society has at its disposal the most powerful platform ever for bringing together the people, skills and knowledge we need to ensure growth, prosperity, social development and a just and sustainable world.

But don’t count on governments or most of our current business and institutional leaders to be the architects of change. Leaders of old paradigms have the greatest difficulty embracing the new. And vested interests will fight against change. It’s up to us.

The stakes are very high. As Anthony D. Williams and I describe in Macrowikinomics, people everywhere have nothing less than an historic choice: empower ourselves to achieve change and collaborate to find new solutions for our connected planet; or risk economic and social paralysis or even collapse. It’s a question of stagnation versus renewal. Atrophy versus renaissance. Peril versus promise.

Fortunately, for the first time in history, people everywhere can participate fully in creating a sustainable future. We are now building the collective intelligence to rethink many industries and sectors of society around the principles of collaboration.

This is not just a theory — it’s happening.

What do you think? What is to be done?

Over the next three months I’ll be introducing bi-weekly discussions on a number of topics where we can empower change through collaboration: Education & Learning, Health & Wellness, Energy & Environment, Politics & Government, Media & Entertainment, Science & Technology, Banking & Finance, Transportation & Mobility, Art & Culture and Marketing & Advertising.

Please join in the discussion!

For three decades Don Tapscott has been the world’s leading thinker about the impact of the digital revolution on business and society. He is the author of 14 books, most recently Grown Up Digital: How the Net Generation is Changing Your World and with Anthony D Williams: Macrowikinomics: Rebooting Business and the World. You can follow Don on Twitter at @DTapscott.

Tags: , ,
Posted in Featured, global

Empowering Change Through Collaborative Engagement

Friday, October 14th, 2011

With our return coming February 13-17 to New York, Miami, Washington D.C., London, Rome, San Francisco, Toronto, Paris, Hong Kong, Tokyo, Singapore and Sao Paulo, we are beginning to look at how we expect the week to take form. Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, Social Media Week’s theme in February will focus on Empowering Change through Collaborative Engagement.

This theme is designed as a call to action, allowing individuals- like you- and organizations around the world to explore how social media empowers citizens, increases mobility, enables mass collaboration, develops hyperlocalism, maximizes interconnectedness, fosters knowledge creation & sharing, bolsters leadership, and encourages global empathy.

Institutional themes will underpin this framework, elucidated in our content hubs. Our institutional themes include

  • Education & Learning
  • Health & Well-being
  • Energy & Environment
  • Politics & Government
  • Media & Entertainment
  • Science & Technology
  • Banking & Finance
  • Transportation & Mobility
  • Art & Culture
  • Marketing & Advertising

For example, those attending in New York will see our Art & Culture theme at Hearst and Advertising & Marketing at JWT.

It’s not to early for you to get involved. Join the likes of ING Direct, BBC, CNN, Funny or Die, and BASE_Camp by sharing your voice with your city. We’ll be going live with our first set of premiere events November 15th. Start planning your event now, and have it listed among our featured events when we release our first round of events. Or if you’d rather be behind the scenes, sign up to volunteer and have an active hand in shaping how Social Media Week looks in your city.

As we lead up to February, how do you see the power of social media to empower change through collaborative engagement?

Tags: , ,
Posted in Featured, global

Nokia: Creating Goodwill, Connecting People Globally & Having Fun

Thursday, October 13th, 2011

Leading off today is the first of a few posts that recap some of the contributions of the major partners of Social Media Week September 2011. Today’s focus is on Social Media Week Global Headline Sponsor Nokia, who helped power the conference globally and across many of our markets.

Working with Nokia we collectively agreed that their participation in Social Media Week needed to focus on creating goodwill, providing value for our attendees and on making the experience better, richer and more fun.  This video is a really tremendous example of how this was achieved:

#NOKIACONNECTS RANDOM ACTS OF KINDNESS

Through its “Random Acts of Kindness” efforts, Nokia was able to provide some very cool incentives for attendees across six of the SMW cities, from phones to get-well kits to customized drawings of user tweets.

Possibly most cool of these all was the Nokia Gift Machine in Glasgow–featured here on Engadget–that dispensed all kinds of goodies (including N8 phones!) to people who checked-in to the machine via Foursquare.

Awesome as the Random Acts of Kindness were, Nokia also contributed to the conference in three additionally significant ways:

  • SMW RealTime:  Powered by#NokiaConnects and focused on bringing people together around the world
  • Social Media Week Live:  Making SMW content available globally for as many people as possible
  • SMW Local:  Participation in the content and conversation in multiple cities throughout the week

SMW REALTIME APP

Perhaps the most significant of these efforts was Nokia’s collaboration with Social Media Week on the development of the SMW RealTime app (at socialmediaweek.org/realtime) that powered the conference, providing attendees with a way to track their schedule, follow specific sessions, discover new events and follow the real-time conversation of other participants in all 12 cities and around the globe–72,000 tweets and 6,000 Foursquare check-ins worldwide. The app also provided a great way for event organizers in all 12 cities to project real-time data about their event on large screens in both a global and local view.

SOCIAL MEDIA WEEK LIVE

Additionally, Nokia made it possible for people around the world to catch SMW events that they weren’t able to attend in person by powering Social Media Week Live, the streaming platform through SMW partner Livestream.com. With over 180 SMW events streamed live and 65,000 unique streams totally 2.2 million viewer minutes, this was a significant contribution to the SMW experience this September.

 

SMW LOCAL

Lastly, as a truly global organization Nokia was able to contribute to content and conversation on a significant level, with involvement in nearly 20 events across six cities, including local sponsorship of the conferences in Berlin, Beirut and Milan. A sampling of some the highlights are included below–click on the event titles to watch archived videos of the sessions:

GLASGOW:
“Nokia & CNN at SMW Glasgow: Social Media and The Evolution of Breaking News”
Nokia Global Director of Digital and Social Media Craig Hepburn (@CraigHepburn) joined this discussion with Peter Bale of CNN to discuss how social media has impacted Nokia and how global brands are responding to digital trends.

CHICAGO:
“Always On, Always Connected, Always Local”
Adam Mirabella (@AdamMirabella), Global Director of Digital Marketing at Nokia, joined this panel to highlight the social conversations taking place on digital and mobile tech- and its impact on consumers and their purchases.

BERLIN:
“Keynote: Gabe Zichermann on Gamification, hosted by Nokia”
Looking at the new arena of gamification and its purpose in fund-raising, enjoyment enhancement and location-based services. Hosted by Nokia, this session brought in Gabe Zichermann of the Gamification Summit and Workshops with Wooga’s Sina Kamala Kaufmann and Willempje Vrins.

“Location and Social Space, hosted by Nokia”
Sylvain Grande of Nokia Maps and Digital Marketing Manager Alex Oberberg (@AlexOberberg) reviewed location-based services, using Nokia’s Checkin Reward Campaign as a case study.

LOS ANGELES:
“The Mobile Marketing Revolution- Gimmick or Here to Stay?”
Global Director of Digital Marketing of Nokia, Adam Mirabella participated in this panel covering mobile marketing. From QR codes to ROI, this session presented examples that have worked and lessons that the community can learn from. You can follow Adam on Twitter at @AdamMirabella.

MILAN
“Hunt the Icons”, a scavenger hunt sponsored by Nokia
A treasure hunt in the center of Milan during the final day of the festival, where teams were given a Nokia N8 and had to interpret the clues scattered throughout Facebook, Twitter and Foursquare, reach different goals and to check in before the others to win a Nokia 500 phone.

BEIRUT
“When Nokia Engages with the Audience: Success Stories”
Creative firm 1000Heads joined Tania Retief, Social Media Communications Manager at Nokia, and Nokia’s Digital Marketing Manager, Antoine Naaman (@_Ant1_), to highlight some of their favorite consumer collaboration stories and how they involve you, the customer, in the process.

I am really happy to make this happen in Berlin: so far, one of my best professional experiences at Nokia. Pino Bonetti,  Ovi by Nokia Blog Editor in Chief

—-

As you can see, Nokia’s contributions to the week–from apps, to ideas, to just helping people–were huge and went a long way toward making the week the success that it was. We leave you with this video from Irkafirka, who worked with Nokia to contribute random acts of kindness by illustrating user tweets for them.

Tags: , , , , , , ,
Posted in Featured, global, Partner Profiles

Social Media Week: Sysomos Looks Back Through Social Media

Thursday, September 29th, 2011

Hello for what will be my last time posting on this blog! This is Sheldon from Sysomos here with a follow up to all the action we saw last week during Social Media Week. From what I gathered through Sysomos it looked like a fantastic time was had around the globe by all those that spoke, participated and even those that just watched the action through their computer screens (I was one of the latter). Using Sysomos’ industry leading social media monitoring and analytic tools, MAP and Heartbeat, I’ve put together some stats and charts to highlight the social media activity during the week.

I will start this final post as I’ve started all of my other posts, with a look at the general talk around Social Media Week. Doing a search for all mentions of “Social Media Week” and the hashtags “#SMW” and “#SMW11″ over the course of five days last week I was able to find 261 YouTube videos, 614 forum postings, 299 online news articles, 1,074 blog posts and 17,871 tweets. Not too shabby for five days.

I then thought that I would dive into some demographic information about who was creating all this Social Media Week buzz from around the globe. Since this was a global event I thought it would be best to start with some geographical info. Below you can find a heat map that shows where talk about Social Media Week was coming from. The darker a country is in the map shows more conversation coming from that country. I also pulled up a little chart to show the top four countries that were generating the most Social Media Week talk. If you couldn’t see from the heat map, Indonesia and the United States were generating the most talk at 26% of all talk each. The next two countries talking the most about Social Media Week were the UK (13%) and Canada (6%).

I also pulled up a graph to see what languages the talk was happening in. I was ecstatic to see the range of langues being used to talk about Social Media Week. What’s even more interesting and cool at the same time, is that some of the languages being used to talk about Social Media Week are native to places that weren’t home to our host cities. That means that even people who were physically at Social Media Week were still talking about it. That’s fantastic.

Next I dove into the users that were doing all of the talking online during Social Media Week. What’s really great here is that I found that Social Media Week was being talked about across all ages and genders. First, I found that both men and women were almost equally contributing to the online conversation. I found that males accounted for 51% of the conversation while females made up the other 49%. That counts as pretty much even in my books. Then I looked into the ages of people talking about Social Media Week. Here I found that people 20 and under made up 14% of the conversation, those 21-35 accounted for 36%, those 36-50 made up 29% and the 51 and older crowd made up the remaining 21%. That’s a pretty good spread and showed that people of all ages were engaged in the talk. It’s no surprise that the 21-35 year olds were the largest crowd, as that tends to be the case a lot as they’re a generation very involved in social media. It was great to see that even those 20 and under were getting involved as well.

I then pulled up a buzzgraph to show what some of the Social Media Week talk was about and how it was interconnected. What’s really great is that we can see a whole bunch of different languages represented in the buzzgraph. One of the deeper connections we can see in the chart is to the term “livestream” which tells us that people were talking a lot about the livestreaming of the diffferent talks and events. That also probably explains how so many places and languages that weren’t physically part of Social Media Week got into the conversation. Right below the buzzgraph I’ve also included a word cloud to show us some of the most popular words being used in conjunction with Social Media Week.

One last thing I looked into about Social Media Week in general was how the conversation on Twitter was happening. Because Twitter seemed to be by far the most active Social Media Week channel I thought I’d give it a little bit of focus. Out of the 17,871 tweets I mentioned above I looked to see what kind of tweets they all were. My analysis showed that 49.03% of the tweets were regular tweets. That means that nearly half of all the tweets were people sharing what they were hearing to their followers. 39.93% of the tweets were retweets meaning that people were passing along the Social Media Week info they were seeing from other people. The final 11.04% were tweets were @ tweets, meaning people talking to each other about Social Media Week related things. As well, I found that of all the tweets that happened during the week there was a potential reach of 42.4 million impressions.

Half way through the week I posted on the Twitter users that were creating the most amount of mentions per city. Since the Social Media Week is now over I thought I would update that list. The following are the Twitter users with the most mentions of individual host city events (note that I removed the official city Social Media Week accounts):

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

Lastly, I thought we would dive into the activity of each of our 12 host cities. Before I list them out for you, I thought it would be interesting to look at them all combined. Below you can see a chart that I put together made up of all the host cities activity as tracked by keywords and hashtags provided to me by the Social Media Week global organizing team. The chart shows the level of activity for each day combined, but also shows how much was contributed by each city individually.

The following shows the activity broken out to the city level. Here you can see how activity levels were each day of the week, activity in each of the social channels and the sentiment rating for each city. Keep in mind that because Twitter was such a dominent channel during the week it tends to out shadow the activity of other channels in the line graphs, but the activity was there. I’ve also included below each city a buzzgraph of that city so that you can get a feel for some of the conversations that were happening.

Beirut

 

Berlin

 

Bogotá

 

Buenos Aries

 

Chicago

 

Glasgow

Los Angeles

 

Milan

Moscow

Rio De Janeiro

 

São Paulo

 

Vancouver

Well, that’s it for me (at least until the next Social Media Week). I hope that you all enjoyed these posts and got a better idea of what was happening around the world during Social Media Week.

It was a real pleasure for both myself and Sysomos to be a part of Social Media Week. We think it’s a great event and hope to continue to be a part of it.

Tags: , , , , ,
Posted in Analysis, City Focus, global, Reports

Social Media Analysis From Day 5 of SMW

Sunday, September 25th, 2011

Hello for what is one of the last times you will hear from me this year. Sheldon from Sysomos here with a look back the final day of Social Media Week September. Apologies for not having this up yesterday, but something came up that prevented me from posting this. That said, I have some analysis and a look at few conversations that took place on day five of Social Media Week.

Using Sysomos Heartbeat I was bale to plunge into all the social media activity happening throughout the globe in relation to Social Media Week. I started the final day as I have every other day this week, by looking at mentions for “Social Media Week” and the hashtag “SMW” for a general overview on Friday’s activity. On the final day of Social Media Week I was able to find 55 YouTube videos, 129 forum postings, 41 online news articles, 139 blog posts and 3,607 tweets.

I then decided to see where most of the talk I was seeing about Social Media Week was coming from. This lead me to discover something interesting. In the chart of the top four countries mentioning Social Media Week, the country with the most amount of mentions was one that wasn’t even home to one of our host cities. It turns out that people in Indonesia were tuned in through social media to what was going on around the world and accounted for 38% of all Social Media Week talk on Friday. The other three top countries was the USA (16%), the UK (11%) and Canada (7%).

I then started to dig into the conversations happening in our host cities. I started my exploration of the final day in Chicago. As we’ve seen in most of host cities throughout the week, there has been one big day where the talk of social media and it’s use for business seems to take president. That day seems to be Friday in Chicago. A look at the buzzgraph for talk coming from Chicago revealed that business “advice” for “brands” seemed to be a big topic. I can also see that there were talks being given by some great leaders in business, including “WOMMA” (Word Of Mouth Marketing Association) and “Christine” “Cea” of “Unilever.”

I then jetted down to Columbia and checked in on what people were talking about in Bogota. It seems down here there was business advice being shared, but of a somewhat different nature. While the talk in Chicago seemed to point towards big businesses, down in Bogota  there was a lot of talk about entrepreneurship.  Judging just by the key conversations I was bale to pull up, there was a well received talk on tips for entrepreneurs given by @brian_wong.

Meanwhile, in Moscow there seemed to be an interesting session talking about social media and art. The event featured two speakers who represented art galleries, such as The Tate, and a representative from the Google Art Project. It seems that the talk focused around how social media has given art lovers a chance to connect and support the community. In one of the quotes from the key conversations I found, we can see that The Tate highly relies on social media to help them with donations to continue to run.

Over in Rio Dr Janeiro i pulled up a buzzgraph that shows most of the conversation taking place there on Friday seemed to be about all teh events that were going on. We can see that right in the center of the buzzgraph we can see the word “evento” which means event in Portuguese. From there, I’m not 100% sure what all the events were actually about, but there some interesting words that are stemming from our center word. Words such as “brinca” (jokes), “torce” (twists), “amadureceu” (matured), “mediadora” (mediator) and possibly the strangest of all “mobster.” I’d be most interested to know what the talk about mobsters was about.

My final stop for the day was in Los Angeles. A lot of the talk in LA was focused around one delicious sounding event. There seemed to be a lot of talk around an event known as #techmunch. From what I can gather, the event seemed to focus on tech people and food. It sounds like an event I would have been most interested in.

That’s most of the interesting action that I was able to find about our final day of Social Media Week. The following is the activity levels that I found about each of 12 host cities around the world on Friday:

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

That’s it for my quick look back at the final day of Social Media Week. I hope you all enjoyed these little reports through out the week. This isn’t the last you’ll hear from me though. I’ll be back at this one more time next week with a big overall wrap-up of the entire week, including stats and some interesting facts and conversations. Keep you eye out for that early in the week.

I hope everyone had a enjoyable Social Media Week, because I had fun watching it all happen through Sysomos.

Tags: , , , , , ,
Posted in Analysis, City Focus, global, Reports

Social Media Analysis From Day 4 of SMW

Friday, September 23rd, 2011

Hello again social media aficionados. This is Sheldon from Sysomos back again with a snap shot of what’s been happening around the globe for Social Media Week. Today is technically the actual last day of Social Media Week, but today I’m going to be looking at yesterday, the fourth day. Using Sysomos Heartbeat I kept an eye on what was being said through social media in our 12 host cities around the world.

I’ll start this post as I’ve started all the previous ones, with a look at Social Media Week in general. Yesterday I captured 52 YouTube videos, 48 forum postings, 53 online news articles, 262 blog posts and 4,012 tweets mentioning “Social Media Week” or the hashtag “SMW.”

I then started to look into the conversations that were happening in each of our host cities. Today I started São Paulo, Brazil. I looked at a buzzgraph of the conversation and found that there seemed to be some talk of using social media for business purposes in São Paulo yesterday. We can see this from the connection of the words “empresa” (business), “promoção” (promotion) and “consumidores” (consumers). Some of the words that we see connected talk about how businesses can or should be using social media. These are words like “engajamento” (engagement), “pessoal” (personal) and “iPhone.”

Next, I went over to Glasgow in Scotland. They too seemed to have a big conversation going on about social media and business. In Glasgow there appears to be a lot of talk about the ROI that one can derive from social media. There seems to be the take that ROI comes from the relationships comanies can have with consumers. The model that seems to have come from the talk says that a good social connection will lead to financial ROI.

Over in Milan, the social media for business talk continued. However, in Milan the conversation seemed to be a bit different. It looks like in Italy yesterday they were talking about starting up new businesses using social media. We can see there was talk about “collaborative” “production” and “creation” as well as the uses of “crowdsourcing” and “crowdfunding.”

I then went over to Beirut in Lebanon and found something very interesting. The buzzgraph shows us the connection between words and in the buzzgraph below we can see a strong connection from two main sources. The first one is from links being shared through Twitter as we can see their URL shortner “t.co” in the middle and the second one is the word “mony.” When I first looked at this, I thought that “mony” might have been a word in another language that I would need to translate, but then I dug a bit deeper to see where the word was coming from. It turns out that “mony” is actually Twitter user @mony_. That means that yesterday she tweeted enough to be a main connection for the Social Media Week talk in Beirut.

Lastly, I took a look what was going on in my home country of Canada and the Social Media Week talk coming from Vancounver. I’m not 100% on what all the sessions happening in Vancouver yesterday were, but there seemed to be a good amount of discusion around drinking and social media as you can see from the key conversations just below:

To end off my look at yesterday, the following is the activity levels in social media about and from each of our 12 Social Media Week cities.

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

That’s all from me for today. I’ll be back again tomorrow with a look at how the last day of Social Media Week played out.

 

Tags: , , , , ,
Posted in Analysis, City Focus, Coverage, global, Reports

#SMW11 Euro Tour Day 3 Recap: Berlin, Pt 2

Friday, September 23rd, 2011

Day 3 of my #SMW11 Euro tour continued, I am pleased to say, in the same place it began yesterday, Berlin. After two straight days of 8am flights, it was nice to spend a night in a city without having to plan for a leave the next morning.

Today’s main hub of events were taking place in the Aufbau Haus Event Hub in Moritzplatz and full slate of activity had been planned similarly to the events of Tuesday at Festsaal Kreuzberg.

Another great space, the Aufbau Haus Hub was setup to offer a mixture of event space and public space, with a bar and plenty of space for attendees to mingle when not watching the many events taking place throughout the day.

One particularly awesome fact was that many structures there, including the event stage and the bar had been constructed entirely out of beer case boxes—we at Social Media Week love these kinds of innovative green uses and the amazing part was that upon looking at the stage you’d never even notice.

SMW Berlin City Partner Joel Dullroy does behind-the-scenes planning with beer boxes behind

 

After arriving at the venue, I met up with Andreas Ullmann of Tigerlogic for lunch nearby. Tigerlogic are the makers of SMW Global Technology Partner Postano and we met to say hello, discuss Postano and discuss tech in Germany.

Following lunch Andreas and I went into the event area to check out some of the events. Like the previous day’s programming at the Festsaal, Wednesday’s event offered a mix of English and German language programming, often within the same session depending on the speaker or content.

The first event we caught was one related to a topic I’d discussed with many people over the course of the week, the importance of an online social profile vs. a traditional resume/CV.

A few sessions followed, including a session with Facebook’s German lawyer Kerstin Ebock, which got heated during the question and answer section as queries related to privacy began to be debated. Given that Germany has currently disallowed the Facebook Like button, this session was understandably exciting.

 

These events all led up to what was probably the highest profile event of the night, Social Media Strategy and the Future, hosted by MTV Networks, which featured panelists from MTV, Nokia, WWF Germany, the German Green Party and more. It was an excellent session that ran the gamut in discussing how organizations in every industry needed to embrace social strategies and how they might look to other fields for advice.

 

Overall it was a great day and I went to sleep that night not looking forward to having to get up for a 7 am flight to Milan and leave Berlin. But then, onward and upward!

Posted in City Focus, Coverage, global

Social Media Analysis From Day 3 of SMW

Thursday, September 22nd, 2011

Hello again social media enthusiasts! This is Sheldon from Sysomos back once again to give you a quick sneak peak at some Social Media Week happenings from around the globe. We’re now over half way through the week, but this post will be looking back at yesterday, day three of Social Media Week. Using Sysomos Heartbeat I’m going to take a quick look at some of the conversations happening in our host cities yesterday.

Again, I’m going to start with a quick look at what general Social Media Week activity looked like yesterday. Searching for the term “Social Media Week” and the hashtag “SMW” I was able to find 65 YouTube videos, 47 forum postings, 64 online news articles, 162 blog posts and 4,173 tweets yesterday.

Today I thought I’d take a look at something interesting and different around the general Social Media Week talk. Using our entities tool, I was able to pull out entities (meaning nouns, proper names, places, etc) from all the combined Social Media Week talk. In here, we can see a bunch of the most talked about entities. These include most of our host cities, some event speakers from around the globe, some of the Social Media Week sponsors and some of the networks being focused on like Google, Twitter, Facebook and YouTube.

I then took a look into some of the conversations happening in individual cities. I started in Berlin today. The talk here seems most interesting. While I’m not going to write out a full translation from German to English, it seems like there was a lot of talk about how social media and the general public can form together and where talk using social media goes public unlike in past forms of communication.

Next, I jumped over to Los Angeles. Again I found some interesting conversations happening here. In Los Angeles there seemed to be some prevalent conversation happening about how to differentiate effective use of social media from just creating a bunch of noise. Some of the conversation touched on the art of telling stories to the public via social media because it’s easier for the public to connect to stories than just messaging. The second quote here touches on the ideas of good content through social media being used as a marketing tool.

My next stop was in South America to see what was happening in Buenos Aries. While it didn’t seem that one conversation or event seemed to be dominating the conversation down there, there did appear to be a number of really interesting topics being discussed. In Buenos Aries it seems that there were discussions happening about virtual worlds, the use of social media in the medical field, how students use social media and a topic near and dear to me; social media monitoring.

Next, I decided that because yesterday marked the half way mark of Social Media Week I would do something a little fun. Because in all of our cities Twitter always seems to be the previlant form of Social Media Week communication, I thought it would be interesting to see who tweeted the most about the event in their city. The following is a list of the top tweeters from each of our 12 host cities over the first three days (not including the official Social Media Week Twitter accounts):

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

Finally, to end off today’s post here’s some stats of the activity that was happening in each of our host cities yesterday:

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

That’s all for my half way through Social Media Week post. I’ll be back again tomorrow to look at how day four of Social Media Week played out.

I hope you’re all enjoying reading these posts as much as I’m enjoying putting them together. Leave me a comment with any thoughts on what you saw here today or what you’d like to see in the next couple of days.

Tags: , , , , , ,
Posted in Analysis, City Focus, Coverage, global, Reports

Social Media Analysis From Day 2 of SMW

Wednesday, September 21st, 2011

Hello again social media enthusiasts! I hope you’re having a great Social Media Week so far. This is Sheldon from Sysomos, back once again to take a look at how the social media sphere is buzzing about Social Media Week. Using Sysomos Heartbeat I’ve been tracking the conversations going on around the globe on day two of Social Media Week and have a few highlights here to share with you.

First, I thought I’d give an update on the general Social Media Week talk. This includes all mentions through social media of “Social Media Week” and the hashtag “#SMW.”  On Tuesday alone, I found 51 Youtube videos, 70 forum postings, 75 online news articles, 208 blog posts and 3,635 tweets.

I then looked to see where the most buzz about Social Media Week was coming from. The following is a list of the top four countries creating that buzz. The most amount of activity is coming from the US with 27%. Next is Indonesia who created 20% of the buzz. Following that was the UK with 12% and then Brazil with 9%.

Next, I started to dive into some of the conversations happening in our host cities around the world. As I said it would yesterday, the talk about events going on significantly picked up on day two. For example, in Beirut there was a session based around mobile tat seemed to be quite popular. I could tell it was one of the more popular sessions because when I took a look at some of the key conversations coming from Beirut, most of them looked the ones below in which people were talking about new prices to make 3G available to more people there.

Over in Bogota, there seemed to be talk of a few more sessions happening. What’s interesting is that by looking at the buzzgraph I produced from Beirut there seemed to be a lot of talk about how the new digital world can bring people together. I can tell because of the words we see like “digital,” redes” which means network, “conectividad” which means connectivity and “colectivio” which means collective.

I also found some talk of a event in Chicago that I’m actually a bit jealous of those who got to attend. It seems that there was a session on using social media for activism and social good and one of the speakers there was Rhymefest. For those that don’t know, Rhymefest is a rapper (one of my favourites actually) who has always believed in using his celebrity for good. He is now currently running for Alderman in Chicago, but still preaching his philosphy of doing good and making the world a better place.

Up in Vancouver, there was also a lot of talk about the great events going on there. When I pulled up the buzzgraph for this city however there didn’t seem to be just one event that stood out. If we look at the buzzgraph we can see that some of the words are a bit scattered, but all of them together make it sound like Vancouver is having a blast doing Social Meida Week. I won’t highlight anything specific, but take a look at the Vancouver buzzgraph for yourself:

Not all talk was about the sessions though. In Milan I found that people were also talking about all the networking they were doing. In fact, one of the key conversations bellow says that one of the best parts of Social Media Week is the networking with people that they get to do in between events and sessions. Hopefully all the cities are like that.

Now, I’m going to finish off this post with some stats on activity from the individual cities during day two.

Beirut

Berlin

Bogotá

Buenos Aries

Chicago

Glasgow

Los Angeles

Milan

Moscow

Rio De Janeiro

São Paulo

Vancouver

That’s all for me for today. I hope you’re all having a great Social Media Week and I’ll be back again tomorrow with some mid-week updates on all the festivities!

Tags: , , , , ,
Posted in Analysis, City Focus, Coverage, global, Reports

Page 2 of 1412345...10...Last »
Login to Save
Save to Favorites
Remove from Favorites
close

Achtung!

Who are you?
Are you on the internet?

This info helps us make cool apps for you.

Where are you?
close

Achtung! The username or password you entered is incorrect. Please try again.

Returning Users: Sign In

Lost Password?

Not a Member Yet? Join Today