Social Media Week

News

What You Need To Know- Weeks of September 12th & 19th

It’s been a big couple of weeks- even outside of Social Media Week. This edition of What You Need To Know covers everything from the new Facebook changes to recent US laws, changing the way you can market stateside. Check them all out below:

All Things Facebook
Talking about the lastest changes to our favorite platform:

Music and Film Ticker (via PSFK)
Read, Listened, Watched and Want Buttons Joining the Like Button (via TechCrunch)
Facebook Highlights Top Stories and Increases Picture Size (via AllThingsD)
Zuckerberg’s Sister Arielle Analyzes the Changes (via The Next Web)
Apps Only Request Permission Once (via AllThingsD)
New Facebook App Discovery with Graph Rank (via AllThingsD)
Revamped News Feed Faces Backlash (via SmartBrief)
Public-Private Tensions & How to Handle the Ticker (via Beth Kanter)
Timeline Archives the Past (via AllThingsD)
Sean Parker Shares His Views on Lists (via TechCrunch)
Music Integrations (via The Next Web)
Washington Post Launches Social Reader, Newspaper for Facebook (via Mashable)
Yahoo Goes to Facebook For Socially Curated News (via Mashable)
Navigation Bar Becomes Omnipresent (via Mashable)

People & Society
Talking about governments, society and individuals impacting the world:

Obama Makes High-speed Wireless Access a Priority (via SmartBrief)
FaceGlat, the Ultra-Orthodox Alternative to Facebook (via SmartBrief)
Will 3G Phones Decrease Population Growth? (via PSFK)
Sonar Tells You Which of Your Online Connections are in the Room (via Mashable)
Social Settings Drive Mobile Payments (via AllThingsD)
A Breakdown of Media Consumption By Hour and Generation (via PSFK)
US Government Issues New Rules for Liquor Companies Online Advertising (via SmartBrief)
Net Neutrality Rules Are Official (via Mashable)
Revised US Patent Laws (via Mashable)

Science & Tech
Talking about the latest in technology, applications, and the science world:

50 New Planets Discovered, Including 16 Super-Earths (via Mashable)
Audi Debuts Wireless Charging Options (via PSFK)
MyMicrobes Attempts to Connect Patients of Gut Flora Socially and for Research (via SmartBrief)
Coat Turns Rainwater Into Drinkable Water (via PSFK)
Nokia Smartphone Turns Into Brain Scanner (via PSFK)

Entertainment & Gaming
Talking about pop culture and the world of gaming:

CBS Looks to Social Media to Promote Fall Lineup (via Mashable)
New XBox 360 Interface to Line Up with Windows “Metro” UI (via SmartBrief)
Netflix Updates Android App for Froyo & Gingerbread Devices (via SmartBrief)
Miramax Movie Rentals Coming to Facebook (via SmartBrief)
Philadelphia Union Excel with Using Social Media to Engage Fans (via SmartBrief)
Soccer Social Site Bantr Expands (via The Next Web)
VH1′s Pop-Up Video Allows Users to Generate Comments Via Social Media (via SmartBrief)
Video & Audio Streaming To Come To Personal Devices InFlight (via SmartBrief)
Nintendo 3DS Now Has 3D Video Recorder (via PSFK)
YouTube Now Offers to Convert Videos to 3D (via PSFK)
Netflix Separates DVD Business & Apologizes (via AllThingsD)
i.TV, the Ultimate TV & Movie App (via PSFK)
Blockbuster Joins the Streaming Race (via AllThingsD)

Art & Culture
Talking about the arts and the latest in culture and fashion:

Twitter-like Platform Track Runway Alerts Users When Runway Styles Hit Stores (via PSFK)
UBS Partners With Artist Stephen Wiltshire for JFK Ad Campaign (via PSFK)
Oscar de la Renta Uses Tumblr to Crowdsource Runway Coverage (via Mashable)
The Rise of Art Gaming (via PSFK)
Instagram Upgrades, Allows Preview of Filtered Photos (via PSFK)
Instagram Takes To a London Gallery (via Mashable)
Burberry Debuts Collection Via Twitter (via Mashable)

Business, Media & Communications
Talking news that impacts your business, the latest media trends and basic communications:

Nielson Releases Study on Social Media
Rovio Claims to be Fastest Growing Consumer Brand (via AllThingsD)
HTC Exec Claims Youth Feel iPhones are for Their Parents (via Mashable)
Browser App Click.to Incorporates Social Sharing with Copy-Paste (via Mashable)
Erick Schonfeld Takes Over as TechCrunch CEO, as Company Announces It’s Time to Move On (via TechCrunch)
Boston Globe Institutes Paywall (via SmartBrief)
Twitter Begins Hiring to Increase Anti-Spam Division (via The Next Web)
Amazon Looks to Build a Netflix for Books (via Mashable)
YouTube Founders Begin Revamping of Delicious (via SmartBrief)
Dodge Initiates Nationwide Scavenger Hunt for Three Free Cars (via SmartBrief)
Skyfire Allows for Flash on the iPad (via The Next Web)
AnyBeat Aims to Be the Evolution of the Original MySpace (via AllThingsD)
Google Introduces Flight Search (via Mashable)
Twitter Web Analytics Launches in Beta (via Mashable)
Video Editing Comes to YouTube (via Mashable)
Tubify Allows Brands to DIY Ads (via SmartBrief)
MySpace Reveals New Homepage (via SmartBrief)
Startup Social Network ‘Unthink” Lets You Own Your Account (via AllThingsD)
Orkut Users Wane in Brazil, Increasing Twitter & Facebook Accounts (via SmartBrief)
PlayModi Launches, Encourages Users to Rate Products (via AllThingsD)
Cliq Lets You Crowdsource Via All Social Networks (via PSFK)

Education
Talking about the latest tech news in education:

University Offers Groupon to Students for One Course (via PSFK)
1000 Days Launched As Educational Alternative to Farmville (via Mashable)

Music
Talking about the music trends:

Turntable.fm Launches iPhone App (via Mashable)
Rdio Goes Free and Ad-Free (via The Next Web)
Pandora Rolls Out in HTML5 and Removes 40-Hour Cap (via TechCrunch)
Indie Labels Quit Spotify (via SmartBrief)

Global Change & the Environment
Talking about innovation in philanthropy, charity, the environment, and corporate social responsibility:

Livestrong App Helps Cancer Patients Track & Understand Illness (via PSFK)
Elizabeth Banks Joins the American Heart Association for PSA (via Mashable)
Farmigo Lets You Buy Straight From the Farm (via PSFK)
Just Yell Fire Works to Prevent Sexual Violence (via OpenForum)
Spotlight on 7 Innovative & Inspiring NGO’s (via SmartBrief)

Just for Fun
A little extra to bring some fun to your week:
Lightsabers Come to Tokyo Subway (via TechCrunch)

Did we miss anything? Which stories surprised you this week? Let us know.

Social Media Week Partners with CNN iReport

We’re very excited to announce a new partnership with CNN iReport to cover the Social Media Week September events. Together, we have created a joint co-branded assignment that allows citizen journalists around the world to create and share stories regarding how social media is impacting people’s lives. Through the assignment, iReporters will be able to interact with each other to tell an existing story and to upload photos and videos of the events and happenings of Social Media Week in real-time.

iReporters from all over the world come to CNN.com everyday to share photos, video, audio and stories they deem newsworthy. The iReport community has more than 900,000 registered contributors, who are extremely passionate about the news. The iReport, Social Media Week assignment will ask iReporters to share how social media is affecting and shaping their lives, their jobs and their communities. Additionally, iReporters are being asked how social media is changing their political actions, entertainment choices and the way that they receive their news.

“CNN iReport is thrilled to be partnering with Social Media Week,” said Lila King, participation director for CNN Digital. “This global event is a perfect opportunity to connect iReporters across the world to tell one of the biggest stories of our lives.”

We will be sharing more details in the coming days on how you can take part and join us in this partnership.

For more information, check out:

What You Need To Know This Week

It was a busy week online- with Hurricane Irene capturing our attention to the late week resignation of TechCrunch’s CEO. Catch up with this week’s compilation of some of the biggest news items of the week in various sectors. Send us your tips for next week’s edition!

People & Society
Talking about governments, society and individuals impacting the world:

Egyptians Organize e-Protest For Citizens Tried by Military Courts (via The Next Web)
FEMA Encourages People to Use Social Media Over Phones During Hurricane Irene (via SmartBrief)
Berlin Is Rising in the App-Making Scene (via The Next Web)
For Self-Expression, Users Still Prefer Blogging (via PSFK)
Consumers Earning Over $100,000 More Likely to Engage in Social Media (via SmartBrief)
Oprah to Answer Questions Live On Facebook Sept. 8th (via Mashable)
Michael Arrington of TechCrunch Resigns (via Mashable)

Science & Tech
Talking about the latest in technology and the science world:

Charge Your Phone While Walking (via PSFK)
Robot R2 Tweets From Space (via SmartBrief)
Google Adds Voice Search to its Maps for PC Users (via TechCrunch)
Apple Loses Another iPhone Prototype in a Bar (via AllThingsD)
New iPhone 5 Expected to be Smaller and Include Metal Chassis (via The Next Web)
New NASA Web App Puts Space & Time in Your Control (via Mashable)

Entertainment & Gaming
Talking about pop culture and the world of gaming:

SIMS Becomes Fastest Growing Social Game (via Mashable)
The New Gamer is More Social (via All Things D)
MLB Partners with Southwest Airlines to Live Stream Games on Flights (via SmartBrief)
Shazam Now Tags TV Content (via PSFK)
Hulu Launches in Japan (via SmartBrief)
Apple Ends TV Rental Services (via SmartBrief)
YouTube Rolls Out Movie Rentals in Canada (via AllThingsD)
Starz Not Renewing NetFlix Deal (AllThingsD)
Call of Duty Adds $50 Elite Subscription Service (via TechCrunch)
Consumers Prefer Streaming Video Over Transactional Video-on-Demand (via SmartBrief)
Joypad Allows Turns Apple Products Into NES-Style Control Pad (via The Next Web)
Wal-Mart’s Vudu Jumps to Third Most Popular Video Service (via SmartBrief)
New Movie Download Service FlickMe Backed by Sony & Warner Bros. (via SmartBrief)
Comic Books Released Digitally Same-Day as Print (via Mashable)

Art & Culture
Talking about the arts and the latest in culture:

Tumblr Upsets the Fashion World (via SmartBrief)

Business, Media & Communications
Talking news that impacts your business, the latest media trends and basic communications:

Facebook Sees 1 Trillion Page Views in June (via SmartBrief)
Twitter Bringing in More Ads in Your Twitter Stream (via AllThingsD)
AirBnB Launches Sublet Services For Longer Rentals (via AllThingsD)
Webpages with Share Buttons More Likely to be Shared (via AllThingsD)
Time Spent on Google+ by Users is Stalling (via SmartBrief)
Older Facebook Users Click Through on Ads, While Younger Users “Like” (via SmartBrief)
Freemium Business See Growth (via SmartBrief)
Facebook Testing Opting Out Feature for Ads (via SmartBrief)
New App Helps Workspaces with Coffee (via PSFK)
Google’s First Deal Placement on Homepage with Comment (via SmartBrief)
Facebook Offers Chrome PlugIn for “Like” Button (via TechCrunch)
Twitter Adds New “Post Tweets to Facebook” Option in User Profiles (via The Next Web)
Apple Launches Student Jobs Website, Offering Internships and Jobs to Recent Grads (via The Next Web)
SimplyMeasured Compares Engagement to Competitors (via Mashable)
Facebook Adds In-Stream Ads (via The Next Web)
Samsung to Launch ChatON, Cross-Platform Mobile Chat Service (via TechCrunch)
New Social Media Search Tool Prolifiq Crowdsources Search Results (via The Next Web)
Financial Times Removes App From iTunes Due to Apple Subscription Model (via AllThingsD)
New Chrome App Provides Offline Access to Gmail, Google Docs, & Google Calendar (via TechCrunch)
New Tool, Joint, Allows for Group Chat on Twitter (via TechCrunch)
New Mentos Campaign Offers Guidance for “Vain & Boring” Facebook Friends (via Mashable)
Developers Pushed to Use AdSense for Mobile Ads (via TechCrunch)
You Can Now Ignore People on Google+ (via Mashable)

Education
Talking about the latest tech news in education:

More Educators Turning to Social Media for Tools (via SmartBrief)
Google+ May Come to K-12 Schools (via SmartBrief)

Music
Talking about the music trends:

Spotify Goes Mobile (via PSFK)
Facebook Making the Move to Offer Online Music (via SmartBrief)
iTunes Music From Apple’s New Coud Still Requires Downloading (via AllThingsD)
New Mobile Karaoke App, StarMaker, is Released (via AllThingsD)

Global Change & the Environment
Talking about innovation in philanthropy, charity, the environment, and corporate social responsibility:

Two Companies Move to Turn Trash Into BioFuel (via TechCrunch)
11 Sites for Citizen Journalists (via The Next Web)
Medify Culls Medical Research, Visually Explaining Diagnoses (via Mashable)
How Nonprofits Are Using Internet Memes & Pop Culture (via Mashable)
Troops Can Use Gmail to Call Home (via Mashable)

Did we miss anything? Which stories are impacting you the  most? Let us know.

What You Need To Know

With the plethora of real-time news around us, it’s hard to keep up. In our new weekly series, we’ve compiled some of the biggest news items of the week in various sectors. Catch up, and send us your tips for next week’s edition!

People & Society
Talking about governments, society and individuals impacting the world:

Senior Aide to US Senator Brown Behind @CrazyKhazei Account Mocking Opponent(via SmartBrief)
Social Media Used More for Talking About & Avoiding UK Riots than to Incite(via PSFK)
Merriam-Webster Includes Social Media Terms (via TechCrunch)
A German State Bans Like Button (via Mashable)
Record US Visitors to Facebook & Twitter in July (via TechCrunch)
Tablet Owners Love of Tablets Know No Bounds (via Mashable)
Bing Releases “We’re In,” New Location-Based App (via PSFK)
Facebook Simplifies Privacy Controls & Loses Places (via SmartBrief)

Science & Tech
Talking about the latest technologies and scientific developments:

Facebook Schedules 2011 Developer Conference (via AllThingsD)
New Shoes Use Kinetic Energy to Charge Electronics (via SmartBrief)
Moat Measures Mouse Hovering over Clicking (via SmartBrief)
iPhone 5 Set for Early October Release (via Mashable)
Twitter Releases Web App Tools in Bootstrap (via TechCrunch)
New Countdown Tool Almost.ly Rolled Out (via Mashable)
Nokia Teases New OS Belle (via TechCrunch)

Entertainment & Gaming
Talking about what’s happening in the entertainment world and the gaming industry:

Al Sharpton Named MSNBC Host (via SmartBrief)
Gen X’ers Consumer More Online Media, TV & e-Commerce (via SmartBrief)
TopShop Parters with SCVNGR for Back-to-School (via Mashable)
The New Gamer Demographic (via SmartBrief)
Fox’s Eight-Day Hulu Wait Period Saw Increases in Illegal Downloading (via SmartBrief)
EA Looking to Revive Classic Games (via SmartBrief)
Miramax to Offer UK Film Streaming on Facebook (via SmartBrief)
Wal-Mart Third Largest Film Provider (via SmartBrief)

Art & Culture
Talking about the arts and the latest in culture:

Crearmoda Lets You Design Your Own Clothing (via PSFK)
Case Study: When Art & Science Collide (via PSFK)
Film Creates Stop Motion in a Stop Motion (via PSFK)
Web’s Daily Newspaper Launches (via Mashable)

Business, Media & Communications
Talking news that impacts your business, the latest media trends and basic communications:

Answerly Becomes InboxQ, Helps Users Find Experts on Twitter (via AllThingsD)
Jumio Turns WebCams to Credit Card Readers and Offers WordPress Plugin (via TechCrunch)
Gilt Groupe Offers Facebook Exclusives (via SmartBrief)
New App Ness Helps Foodies Decide Where to Eat Next (via AllThingsD)
Skype Launches 3rd Party Directory (via TechCrunch)
Steve Jobs Resigns as CEO of Apple, Replaced by Tim Cook
Four New Facebook Trends in Engagement (via SmartBrief)
Idea Generator Helps Propel Brainstorming (via SmartBrief)
Western Europe Dominates Online Sales (via SmartBrief)
Coca-Cola Releases New App Allowing Users to Freestyle Flavors (via SmartBrief)
Click-through Rates Fell in 2010 (via Mashable)
StumbleUpon Drives More than 50% of Social Media Traffic (via Mashable)
Google+ Releases Verified Profiles, Continues Struggle with Real Name Policy (via TechCrunch- and check out our recent debate on the topic)
Skype Purchasing GroupMe Messenger (via Mashable)
Search for President of Dunkin’ Nation Launched by Dunkin’ Donuts (via Mashable)
Will Sites Sans +1 Suffer in Searches (via PSFK)
Napkin Labs Open Up Collaborative Online Work Space for Consumers & Brands (via TechCrunch)

Education
Talking about the latest tech news in education:

Amazon App Helps Students Buy/Trade Textbooks (via PSFK)
Google+ May Come to K-12 Schools (via SmartBrief)

Music
Talking about the music trends:

Revamped MySpace to Become Music Hub & Compete with Vevo, iTunes, & Spotify (via SmartBrief)
AdultSwim Takes on Music (via SmartBrief)
TicketMaster Integrates with Facebook to Show Where Your Friends Sit (via Mashable)
YouTube Hosts Private Tom Waits Listening Party (via Mashable)
OK Go Teams Up With the Muppets (via Mashable)
Pearl Jam’s Twitter Scavenger Campaign Success (via SmartBrief)

Global Change & the Environment
Talking about innovation in philanthropy, charity, the environment, and corporate social responsibility:

12 Internet Activist Evoking Change Through Social Media (via Mashable)
Apple Adds Earthquake Warnings to Japanese iOS (via Mashable)
UK Library Lends Out Living Books (via PSFK)
Donate Unused Twitter Characters to Ben & Jerry’s to Support Fair Trade (Again) (via SmartBrief)
Millennials Largely Aware of Cause-Marketing (via SmartBrief)

Did we miss anything? Which stories are impacting you the  most? Let us know.

SMW Twitter Debates: Where does Google+ Fit into the Social Ecosystem? #GPlusDebate on Thurs at 1pm ET

Last week we began the first of what we hope will become a weekly tradition of social media twitter debates with our inaugural debate on the oft-contested topic of Klout. Check out this great recap of the debate by global blog contributor Brennan Sarich to learn more.

This week’s debate will focus on the debut of new social platform Google+ and will take place on Thursday at 1pm ET with the hashtag #GPlusDebate. Hope you can join in for a rollicking discussion of whether or not Google has finally come up with a social product to challenge the might of Facebook and others.

What should we debate next week?  Let’s us know by reaching out to us on email or @ us on Twitter, using #tag #SMWDebates.

 

Did Nokia Just Do The Largest #FF Follow Friday Ever?

ffnokia

In a nifty and exciting move, Nokia–Global Headline sponsor for Social Media Week 2011–decided last week that it might be a cool idea to do give back to some of their top followers.

Is this in fact the biggest ever Follow Friday? Check out the mural above to see for yourself.

 

FF

Elisa Hautaniemi of Nokia’s Social Marketing & Community Management division, said:  “We had a team building day last Friday and we chose to give some #FF graffiti-love to these guys and painted their Twitter handles to the wall.”

One of those called out, Nitish Kumar (@nkumar_), wrote about the experience. Here’s a bit of what he had to say:

Last Friday, July 01, 2011, something happened, something such big that no one would have ever imagined. At least, I never imagined anything like that will ever happen to me.

I was in a running train at mid of night for a journey of 850 km when the above tweet appeared in my timeline.  While I was already one of those lucky 164 people whom @Nokia was following on twitter, the above tweet caught me by a surprise even before opening the link.

None of we three had thousands of followers, none of us had backing of some big media group, none of us had some thousands or lacs of page views for daily basis. None of we three were anything that worth that a brand could have been benefited by such a big gesture. It was just an emotional bonding away from all the practical or business logics. It was something that makes you devoting yourself for any brand for rest of your life.

Nice job, Nokia. Hope to see more stuff like this from other global brands–your community cares!

The Don’t Be A Banker Scholarship

This is a guest post from Andy Bell.

 

Flickr Jakecaptive

Every five seconds another potential entrepreneur dons a grey suit and heads to the city, where their sense of optimism and creativity slowly die. Their dreams of becoming dot com trailblazers evaporate between corporate memos and sullen commutes.

There is hope though…there are people out there who believe that the brightest and the best should be ushered from the pack and given the opportunity to make something amazing. These people are Mint Digital.

They got their heads together and devised a plan…they would create an opportunity so fantastic that it would attract the most brilliant creative minds from across the U.S and U.K

The ‘Don’t Be A Banker’ scholarship was born…

Click here for more info.

Andy Bell is founder and creative director of Mint Digital. Mint is a passionate crew of innovators, designers and software developers. Mint  projects get traction, deliver lasting value and make the web a better place. Recent launches include http://stickygram.com/, http://sexperienceuk.channel4.com/ and http://innovation.ihgplc.com/

Follow him on twitter @bellomatic

Klout > Clout?

Click here for info on today’s Social Media Week live Twitter #KloutDebate at 1pm ET.

The debate over the all mighty Klout score, the current barometer of social influence, has now spilled over beyond the espresso sipping social media geeks of Palo Alto and into mainstream society. Many view this social score card as a particularly scary likelihood, fully aware that an individual’s value could be assigned according to the worth of their social currency, in a number that could prove as pedestrian as the social security number and credit score in the years to come. In what seems to be a relatively innocuous brand message, the Klout website pictures smiling, happy users with the caption, “Everybody has Klout. Discover Yours!” Seems innocent enough right? Well that all depends on how active you are in the social space, your follow to follower ratio, retweets, likes, and @ replies. Some mysterious algorithm calculates the individual “Klout score” based on “35 variables” born of information harvested from the great social media trifecta of Twitter, Facebook and Linkedin. All of this calculating culminates into a Klout score that changes daily based on your activity.

Although many think the methodology is flawed and subscribe to the idea that the platform is tinged with nefarious undertones, the premise is nonetheless, solid. Sure, Klout in some ways could serve as a catalyst for digital segregation, but on the other hand it could inspire people to become much more active on their respective social platforms, in an effort to deepen connections and enhance their social influence. That said, Klout fails to look at what people actually say, or more accurately type, in the social-sphere, placing an emphasis on artificial influence over the quality of the information that is being communicated.

Why not give a higher Klout score to the first person that tweeted from Cairo and said enough is enough, lets stand up and do something, rather than to Justin Bieber complaining about being young, rich and adored? A constructive place to start, and perhaps the genesis of something really extraordinary, would be a Klout score that truly measures one’s clout rather than a veneer of smoke and mirrors mired in the ethereal. Klout has the opportunity to create something concrete, something tangible, something that measures those who have the unique ability to spur an entire nation to action and topple oppressive regimes or prevent someone from taking a life, or cause thousands to give millions to help solve the crisis of famine. If Klout figures out a way to accurately measure a person’s influence with this sort of prolific impact in the positive, that could be a novel idea indeed.

Gerard Bush is the co-founder and Chief Creative Director of the award winning social media agency The brpr Group in Miami, Florida. Where his primary motivation is to play a constructive role in shifting the paradigm of creativity in brand marketing to include a conversational and inclusive component. Visit The brpr Group website or follow Gerard on Twitter @GerardBush.

Interested in joining the Social Media Week Global Editorial Team? Apply here!

Meet Our Global Editorial Team: Part 5

Please join us in welcoming our fifth round of new contributors to our Global Editorial Team and be sure to check back soon to hear directly from them!

Interested in joining the Social Media Week Global Editorial Team? Apply here!

Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the Chief Marketing Officer of Networked Insights, a leader in social media analytics, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

Noa Gafni

Noa Gafni is a digital marketing expert. Noa began her career as an entrepreneur, founding Queen Bees, a social network for women. The company was a portfolio venture of Astia, an organisation that Noa continues to be involved with to this day. Noa then went on to become the head of social media at Hearst Magazines US, working with leading brands Cosmopolitan, Good Housekeeping, Marie Claire, and Country Living, among others. Since 2008, Noa has been working as an independent digital strategist. Her client roster includes Real Madrid, Shidonni, LinkedIn spokesperson Lindsey Pollak, and Lloyd’s of London.  Noa holds a Bachelor’s Degree from Dartmouth College and an MBA from London Business School.

Nick Faber

Nick Faber lives in Durham, NC, and is the social instigator at Blogads.com. Nick started with Blogads in 2005, and after a three-year stint in New York City, is happy to be back at the home office of Carrboro, NC. Nick writes for the Blogads blog and twitter accounts, and produces most of the company’s A/V content. A fan of short fiction, Nick and his friends once wrote 1,000 100-word stories based on user-submitted titles on the site Name Your Tale. Nick’s non-digital hobbies include walking his dog in the woods and making doughnuts for his friends. Follow him on twitter at @NickBlogads.

Charlie Lyons

Charlie Lyons heads up the account team for Beyond in EMEA, a creative digital agency with offices in London, NYC and San Francisco. Excited by the marriage of ideas, people and technology he is continually exploring ways to deliver amazing campaigns for some of the globes leading brands. You can follow him on twitter @charliely0n5

 

Bibi Jordan

Bibi Jordan is a award-winning photographer and writer who is currently producing the first international, multi-lingual transmedia storytelling project. In this prequel to her 3D feature film, LIKE A RIVER, participants go on a virtual journey down the Amazon River as they follow the 3D vlogs, blogs and tweets of four main characters.  Besides being a visual feast of rain forest adventure, the experience is designed to immerse participants into the realities of a environment threatened by climate chaos and provide participants with options for social activism and engagement.  A graduate of Swarthmore College in International Relations and of the University of Geneva in African Studies, Bibi Jordan has previously published two books of African design, SAFARI CHIC and SWAHILI CHIC.  Her work has won four USA Best Book Awards, two Benjamin Franklin Book Awards, and two Nautilus Book Awards. A USA/UK citizen, she speaks Portuguese, Spanish, and French.  She lives in Southern California and travels frequently to endangered ecosystems around the world.

Betul Naziksoy

Betul Naziksoy is a Partner Manager at Groupon Turkey and was previously an event marketing & trade marketing executive at Red Bull for four years.  Betul studied economics and music and maintains an interest in music,dancing, reading, sports( tennis & yoga) , traveling, cooking and designing.

Betul blogs at  http://cadikizlarkonseyi.blogspot.com/ writing about trends, fashion, arts, nightlife, decoration etc. & want to be a known musician and writer in few years.

 

Saatchi & Saatchi Wellness

Our agency is dedicated to helping consumers enhance or extend their quality of life. Wellness is not just our name. It’s our calling. Follow us @saatchiwellness

Editor’s Note: We are pleased to announce Saatchi & Saatchi Wellness as the first of many company contributors.  Company contributors will consist of content from various individuals within a company and serve as an opportunity to hear from a diverse range of views from a given space. Be sure to look out for their content!

Sarah Wulfeck

Sarah Wulfeck is the Director of Content and Community at Beyond International (www.bynd.com), a Next15 property. Prior to her work at Beyond, Sarah worked as a Strategic Programs Manager at Federated Media (www.federatedmedia.net), managing conversational marketing campaigns for clients such as Verizon, Intuit, Samsung and UPS. The UPS/”PopURLs” campaign went on to win the Forrester Groundswell Award for best B2B social execution. Prior to FM, Sarah worked as the National Community Producer for CBS Television Stations Digital News Group, strategizing and implementing social media tactics across all of the CBS/CW Owned and Operated television news stations. Sarah is a pioneer in the online journal space (blogging), having created her first website in the mid-90s and gaining notoriety as one of the first “life-casters” at www.puce.com. Sarah is also known as the voice of “Cream, The Rabbit” in the Sega video game series, “Sonic, The Hedgehog.” She holds a BFA in Screenwriting from the Tisch School of the Arts at New York University, and a MA in Journalism and Mass Communication, also from NYU. Twitter: @skwulf

The Future of Photo Sharing

It is increasingly evident that social media is no fad and within the medium online photo sharing is quickly becoming a significant force behind increased user engagement and interaction. Buddy Media, one of the more prominent social media consulting solutions, points out that user engagement on Facebook spikes 20% on pages that incorporate photographs into their content strategies.

Noting the power of photo sharing, companies are quickly adapting to respond to this dynamic. The companies below, and the tactics they’re leveraging, provide us with insight into the evolution of content sharing and a sense of what we can expect from the industry moving forward.

Color’s patent-pending advanced proximity algorithms locate all other smartphones using this application. Every photo and video is instantly shared with other nearby phones. Photo Credit: color.com

Color is an application for iOS and Android devices that – at the heart – is a proximity based photo sharing solution. Essentially, Color digitally connects multiple smartphones, which are within a pre-specified range of each other, and allows those users to “digi-sync” their photos, videos, and text to one defined destination. Picture going out on a Friday night for a friend’s birthday. You can bet there are at least 5 people taking pictures and/or video. And of course – these individuals sporadically document different parts of the night. No clear time line exists. Things become lost in translation. Only bits and pieces span across an extended period of time, leaving many gaps. Color’s patent-pending advanced proximity algorithms locate all other smartphones using this application. The work is done for you on the spot. Every photo and video is instantly shared with other nearby phones. Seamless and intricate - with no uploading, emailing, or attaching required. Their website and brief demo can be found at www.color.com.

The concept is truly revolutionary. Between all of the clutter in the mobile world today – the potential of this idea can reach foursquare proportions. What I mean is there are parallels: the location-based concept combined with mobile photography blend a “checking-in” function for your pictures. Imagine you are at a Yankee game or a Bob Dylan concert. Now, picture your foursquare feed – and then your Instagram library. By loading this app, you are checking-in with only photos. Exclusivity really is key here. You may stumble and scroll through recent photos behind the Yankee dugout or backstage at Dylan’s rehearsal. My imagination may be getting ahead of itself. Nonetheless, the possibilities are endlessly intriguing.

Kaptur allows a user to easily arrange all media from an event so everyone’s photos, videos, and status updates can all be found in one place. Photo Credit: kaptur.com

Kaptur, unlike Color, lives online and focuses on the consumer’s need to structurally organize their photos to one location. Their platform lets a user easily arrange all media from an event so everyone’s photos, videos, and status updates can all be found in one place. Once you have media organized this way, you can treat it as a single album and download all at once, share with friends, and organize however you like. A great use case for this are weddings – as exampled on their website  at wedding.kaptur.com.

Proximity-based software is irrelevant in this case, since wedding albums are inherently selective and specifically organized (bride’s family, groom’s family, friends, etc.). I asked owner and CEO Tej Bhatia what changes he envisions in this field and how Kaptur plans on adapting in a rapidly evolving arena. “While social networks are ‘social’ and photosharing does ‘share,’ both are still based on the concept of user profiles and photo albums, neither of which scale well for groups. Kaptur provides a solution that scales without changing any existing user behavior when it comes to social networking and photo sharing.” Simple yet brilliant. From the looks of it, they are poised to move the photo sharing industry further along towards a more synchronized, all-inclusive digital destination.

Twitter’s recent integration of a native, in-house photo and video sharing service into it’s platform is a real game changer. You are able to enter a keyword or search term which will return results, in addition to a filmstrip of photos and videos. Photo Credit: twitter.com

Which brings us to the beast in the room (or more appropriately – on the web): Twitter. Now, we already know the power of 140 characters. We’ve seen the social, marital, and political repercussions time and time again. And of course, we’ve found out that an image is definitely worth a thousand words, not just 140 characters. So why is this relevant when it comes to photo sharing? People posting pictures to twitter has been around since Day One, right? This is all true. Twitter’s recent integration of a native, in-house photo and video sharing service is the real game changer. Third party companies, such as TwitPic and YFrog, become rendered obsolete. Only time will tell if they are the ones that evolve and adapt to this shift of power.

This would also mean that all of these photos and videos, uploaded by the Twitter community, would become searchable. Very similar to the hashtag experience, a specific keyword or search term will return results in addition to a filmstrip of photos and videos. Categorically speaking – this gives Twitter a huge x-factor when it comes to competing with Facebook. Unlike Facebook, you are able to search through the masses without pre-specified privacy restrictions. The “public domain” that Twitter has created will only compliment the search-ability of their photo sharing service. Google Images might have to watch it’s back.

This brief overview of emerging tactics confirms that an exponential number of innovations are being made in the field of digital photo sharing. Between proximity, organization, and mass outreach – one can argue that an exciting road is being paved right in front of our eyes (and hands, ears, etc.). Our society wants things to be quicker and easier. These wants, one by one, are rapidly coming to fruition.

Stan Bashmashnikov is a contributor for the Social Media Week Global Editorial Team based in New York City. He runs stanmichaelbash.com, a social media consulting service and online blog covering social media, creative advertising, and events. Follow him on twitter (@stanmichaelbash).

Interested in joining the Social Media Week Global Editorial Team? Apply here!

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