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One of the things we love about Google+ Hangouts is the great functionality built into it. Here at the SMW offices, the Crowdcentric team makes good use of Hangouts regularly. Now, with our partnership with Google+ and our contest inviting you to get creative with the platform, we thought it time to highlight some of…

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Hybrid

Last month, we announced our partnership with Skillshare to dive deeper into learning. Today, we are going further with Skillshare, offering up their new hybrid model for three courses in our School of Emerging Media & Technology: Understanding Marketing Madness from JWT’s James Cooper, Leverage Your Creativity for Good with charity: water’s Paull Young, and…

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As fans of the movie Talladega Nights would know, stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade…

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As an online community, those of us working in social media and digital communications have an incredible combined reach. We’re socially-savvy and have nurtured our own personal networks to the point where our social graphs are, probably, second to none. But what do we really achieve with all this clout? Working in social media doesn’t…

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This summer I noticed something new in my Instagram stream. People were taking pictures from balconies and rooftops but the real people and cars below looked like miniature figures from a model train set. I thought it was a neat effect, so I asked how they did it. “Just hit the tilt-shift button,” they kept…

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“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?…

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Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. This Thursday, September 22 at 11am ET, share your Social Media Week stories with us via the fun new Spreecast social video platform. Join us on Spreecast for a new kind of…

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Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective…

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Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. The Social Commerce Scan | Question 2: Global/Local A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce…

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Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason. A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective…

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