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Borderless Brands: Bonin Bough & Freddie Laker Discuss Shaping Global Organizations Social Media Week NY (June 1, 2011) Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. Bonin Bough and Freddie Laker discuss the opportunity…

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Borderless Brands: Toby Daniels Gives An Overview of Borderless Brands Initiative Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. As part of our launch we hosted…

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Reflecting the global impact of social media – and its role as a catalyst in driving cultural, political and social change around the world, we continue to urge you and your company to help drive the global conversation by hosting an event during September’s Social Media Week. By participating in Social Media Week you will join…

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Borderless Brands: Toby Daniels Discusses Ways to Get Involved With Borderless Brands Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. Founder and executive director of…

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Borderless Brands: How Brands Handle Language Across Borders Social Media Week NY (June 1, 2011 ) Panelists address the difficulty of communicating messages across borders and into different languages. Despite these obstacles, people who are passionate about their content use available resources such as translators to overcome language barriers. Businesses and organizations must also derive…

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Borderless Brands: Social Space Exploration Panel Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications. In the midst of language barriers and dividing borders exists conversations…

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Though you may have noticed its listing already on socialmediaweek.org, we’re pleased today to formally announce the addition of Chicago to the Social Media Week September 2011 platform as the twelfth city taking part during the week. Hosted by Zócalo Group and The Chicago Tribune, this will be the debut of Social Media Week in…

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As World Refugee Day comes to a close tonight, I hope you took a moment today to do something in recogniztion of the millions of displaced people around the world.  While we can’t all be Angelina Jolie and travel to  Turkey, where over 10,000 Syrian refugees have fled, we can do something. And thanks to…

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by Adrianna Giuliani Of course social media helps build relationships but lately I’ve observed that it can also really confuse them. As everyone is seeking out a higher F Factor of friends, followers and fans in the online space, the line between being aggressive and obnoxious in networking efforts is increasingly subjective and the definition…

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by Heather White-Laird State Farm Insurance* was founded by a retired farmer in 1922, but that hasn’t stopped them from doing an exemplary job of navigating the new marketing landscape of 2011. The combination of highlighting their core brand attributes and reacting in real time to customer feedback, while leveraging a variety of social media…

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