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Target Prospective Donors: Make Your Best Plan
Imagine this: you’re planning the perfect party for your organization. You can invite anyone, including Oprah or Richard Branson. Who do you want to have in the room?
Now that you have had a chance to go through The 8 Essentials (TM) in part one, take this opportunity to meet with your team and board to make the ultimate guest list of every strategic partner, company sponsor or high-level donor you have wanted to secure for your organization. This is your dream list. Put it all in there, because they won’t come if you don’t invite them!
Your Action Plan: Start by making a list of the key people and companies you are looking to connect with over the course of the next year. Start with who you know, then build toward who you want to know. Through this process you might even find a new group of people you didn’t know that you want to know!
Tip: Creating a Google doc is a simple and easy way to get started with your list. It can be easily shared with your internal team, board and any high-level volunteers that might be helping you with outreach during the year.
Defining your relationships: Fundraising is all about relationship building. You’re inspiring people to invest in your organization’s mission. This might feel strange at first, but rating relationships will go a long way in helping you prepare for your year. This idea came from Keith Ferrazi’s, author of the book, Who’s Got Your Back. I adapted his relationship measurement tool for you here:
(-1) Damaged– Someone who has had a bad experience in any capacity with the organization. The relationship needs repair
(0) Prospect – A potential contact, someone you haven’t met yet and are adding to your action plan
(1) New – You have been introduced, & will follow up on the conversation
(2) Engaged – They have an understanding of the organization, maybe attended an event or made a visit, but haven’t made a donation
(3) Donor – They have a deep understanding of the organization and have committed with time, talent and/or treasure
Once you’ve defined the relationship, start tabling out your list of contacts, like this:
Relationship Level: 1
Point Person: Executive Director
Company: “Large Company”
Contact Name: Jane Doe
Title: VP of West Coast Marketing
Contact Info: Jane.doe.c.Com
Info/Interests: Met @ networking event; married w/ 3 children; loves baseball; never attended an event
Initial Ask: Purchase a table @ annual gala for $5,000
Timeline: Early June, 3 months before gala
Once you start pulling these together, drop them in a spreadsheet for easy tracking!
Strategy: Each person on your list has a set of interests and unique ways to contribute time, talent or treasure to your organization. So, be sure to specify why you want to reach out them and how they can help your organization.
Timeline: Next, sort your list by relationship level and determine the order of people to whom you’ll be reaching out. You’re making a networking plan, so start with the networkers in your community. Set monthly and quarterly goals for outreach. I often find teams check-in with one another frequently, but are always chipping away at their massive yearly goal. Quarterly goals are key to keeping on track and staying motivated!
Planning Tip: Your “half-way mark” in fundraising will not always be six months into the calendar year. If your annual gala raises most of your operating budget, but isn’t until October and you don’t see much activity during the summer months, consider aiming to hit your 50 percent mark by the end of May/early June.
If you enjoyed these exercises today, be sure to come back next week for part three where you’ll learn how to leverage social media for prospect research to identify partners and sponsors. I’d love to hear how this worked for you. Tweet me @bradyhahn or leave your comments below.
Brady Hahn is a facilitator, researcher and strategist, Brady specialing in matchmaking non-profits, for-profits and social entrepreneurs. She has developed more than 80 professional development and special events for organizations such as Step Up Women’s Network, Pamper Me Fabulous, Social Media Week and her own series, Social Media For Social Good in partnership with Digital LA.
Announcing Tigerlogic’s Postano Integration Into Social Media Week Platform
Yesterday we posted an interview with Cliff Torng, head of marketing for Tigerlogic, makers of Social Media Week Technology Partner Postano, talking at length about what Postano is and how it can benefit brands and organizations of all shapes and sizes.
Today we’re happy to announce that Postano has now been integrated into the Social Media Week platform to feature “all things social,” with global and local Postano pages set up to help share the social conversations taking place around many of the brands and organizations and speakers participating in Social Media Week around the world.
As the Social Media Week Technology Partner, Postano responsible for aggregating and integrating all the social media content generated by the events, selected sponsors and speakers during the week into their web site. Postano updates the content in real-time, and displays it in an attractive newspaper/magazine format. This represents the first time this type of platform has been used to support an industry event of this nature.
You can see Postanos in action anywhere you see the following button on SMW pages–go to socialmediaweek.org/postano to jump into these conversations and find out what our partners are up to.
We’re very excited about this collaboration and encourage you to check it out and learn more!
#SMW11 Euro Tour Day 1 Recap: #SMWGlasgow
Social Media Week Director Ben Scheim is roadtripping this week during SMW 19-23 Sept 2011, doing a European tour of SMWs in Glasgow, Berlin and Milan. Follow his travels on this blog and via his twitter@slangeditorial.
As I outlined in my initial post on Monday, this is a pretty awesome week for Social Media Week and an even more awesome week for me, as I am traveling around Europe experiencing all that our three Social Media Week cities have to offer. So far, it’s been fantastic.
The week started with Day 1 of #SMWGlasgow, where our partners Twintangibles and New Media Corp have done a completely bang-up job of pulling together the community and making something special.
Here was my agenda for the day:
#SMW11 EURO ROADTRIP, MONDAY
- 7am, flight from London to GLASGOW
- 9am-1pm at Skypark for SMW Glasgow Opening with Talk By Peace One Day’s Jeremy Gilley, and CNN/Nokia Conversation on the Role of Social Media in Breaking News
- 1pm Nokia Gift Machine unveiling
- 1-3pm, Lunch with Nokia and CNN
- 3-5pm, Meetings
- 6pm-10pm at Skypark for Welcome by Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, BBC event and Psychology of Social event with Craig Hepburn of Nokia
- 10pm-onward, Drinks with new #SMWGlasgow friends!
My flight touched down in Glasgow around 8:30am and I was met at the airport by morning keynote speaker Jeremy Gilley of Peace One Day and Elizabeth Mitchell of Nokia, who’s been instrumental in helping to bring the Peace One Day events together. We grabbed a cab from the airport and headed off to Skypark, where much of Monday’s #SMWGlasgow activity would be taking place.
We arrived at Skypark and the SMW Glasgow team and I gave a welcome to the crowd, touching on what was to come for the week both locally and globally. Then, the real events began as Jeremy took the stage.
Jeremy is perhaps one of the most passionate and engaging speakers I have ever before encountered, and his talk on the need for a global Peace Day and his goal toward a cessation of violence on September 21, 2012. It was an awesome talk and the crowd loved it and it was a great way to kickoff #SMW11. See video footage from his event here.
Following Jeremy’s talk was a panel on the evolution of breaking news featuring Peter Bale of CNN International and Craig Hepburn, Nokia’s global head of digital and social media and moderated by SMW Glasgow city partner Arvind Salwan of New Media Corp.
The conversation touched on the role that social and mobile platforms have played in influencing and changing the way that news is discovered, sourced, collected and shared around the world in profound ways–and, as Craig said, those “who are not part of the new conversations are being left behind.”
Peter discussed at length how CNN has expanded into citizen journalism with its iReport program and how it has enabled over 750,000 people around the world to help CNN tell a better story about what it is happening today. And of course, iReport is a partner of Social Media Week this September, so make sure to check out the SMW-specific iReport assignment here.
After the News talk concluded, Riccardo Webb of 1000 Heads, Nokia’s creative word-of-mouth agency, came on stage to explain the unveiling of an awesome #NokiaConnects project in Glasgow during SMW–the Nokia Gift Machine (pictured above). By using Foursquare to “check-in” to the machine, guests were able to collect prizes, which ranged from candy to, ahem, high-end Nokia phones (yes, seriously). A truly awesome idea, and more details on this to come specifically later this week.
It was lunchtime now and so some folks from Nokia and CNN and I decided to get a bit to eat. With Craig as a native Glaswegian, we want to an old favorite spot of his in town and then stopped by to visit his brother at a local establishment in town, where we were treated to some local flavor in the form of “flair” by a local barkeep. See the footage below I captured with my Nokia E7 phone:
After lunch we returned back to Skypark, where I took some meetings with folks I’d met and waited for the evenings sessions to begin.
The evening sessions then began with a welcome from Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, followed by a BBC event featuring presentations by three BBC leaders in tech and social and then concluded with the Psychology of Social event also featuring Craig Hepburn of Nokia. Each session was fantastic and it was great to hear that Glasgow is looking ahead and hoping to embrace the new opportunities that can be found in social exploration.
Finally, we ended a very long day by rounding up a crew of speakers and folks from Nokia and 1000 Heads and heading to local establishments for local fare, including a stop at the amazing pub-in-a-church More and More, where I sampled some of the finest Glaswegian drinks I’ve ever imagined.
I then headed home and concluded a very long and awesome day by … getting online and doing work.
How was YOUR first day of SMW?
“My #SMW11 Euro Roadtrip,” by Ben Scheim, SMW Global Director
#SMW11 kicks off in Glasgow with the CNN/Nokia conversation on the role of social media in breaking news
Social Media Week Director Ben Scheim is roadtripping this week during SMW 19-23 Sept 2011, doing a European tour of SMWs in Glasgow, Berlin and Milan. Follow his travels on this blog and via his twitter @slangeditorial.
As some of you may know, I’m a director of Social Media Week and head of partnerships for Crowdcentric, the company that owns Social Media Week globally. Part of my remit entails serving as global liason with the many great Social Media Week city partners around the world to help them coordinate and execute the best SMWs that they can.
The saddest part of Social Media Week, for me, has therefore always been the fact that I spend months speaking with these folks to help develop and shape awesome programs around the world but when The Week finally comes, I can’t possibly be in everywhere at once to see each city’s efforts come to fruition–especially in February when the New York conference takes place and our global team at Crowdcentric needs to be there.
This September we at Crowdcentric aim to try our best to overcome that, with Social Media Week Executive Director Toby Daniels (@tobyd) hitting SMWs in Los Angeles and Chicago and I have planned a sort of crazy four city tour of our three Social Media Week cities in Western Europe: Glasgow, Berlin and Milan (after flying into and out of London): hence The SMW Euro Roadtrip.
I know of one other person–Bonin Bough, global director of digital at PepsiCo–who’s hit three SMW cities before, but I hope to at least provide the most documentation of such a trip. My sort of preposterous itinerary is posted below where you’ll be able to see for yourself, and I’ll be using an awesome Nokia E7 phone (provided by our global headline sponsor Nokia) to capture as many photos and videos of my travels as I can.
MY #SMW11 EURO ROADTRIP ITINERARY
Check out the official SMW September 2011 schedule to learn more
Monday:
- 7am, flight from London to GLASGOW
- 9am-1pm at Skypark for SMW Glasgow Opening with Talk By Peace One Day’s Jeremy Gilley, and CNN/Nokia Conversation on the Role of Social Media in Breaking News
- 1pm Nokia Gift Machine unveiling (this is AWESOME–more on it soon!)
- 1-3pm, Hit the streets of Glasgow with Nokia passing out “gift balloons”
- 3-5pm, Break for TBD meetings and maybe some food
- 6pm-10pm at Skypark for Welcome by Fiona Hyslop, Scottish Cabinet Secretary for Culture and External Affairs, BBC event and Psychology of Social event with Craig Hepburn of Nokia
- 10pm-onward, Drinks with new #SMWGlasgow friends! (in the event i’m able to stave off exhaustion)
Tuesday:
- 8am flight Glasgow to BERLIN, arrival at 12:30
- Noon-4pm, TBD meetings
- 4pm-11pm, SMW Berlin Main Event (including Nokia and CNN sessions) at Festhalle Kreuzberg
Wednesday (Berlin):
Thursday:
- 8am flight Berlin to MILAN, arrival at 10am
- Noon, Aperitivo Social
- 1:30pm, Lunch
- 2:30pm, Evento Advisor – Urban Screen, Media Architecture e la Media City” with Oliver Schuerer (HQ)
- 4pm, Mind The Bridge Boot Camp Open Forum (Mediateca)
- 6:30pm Blogger@Ford (Science & Technology Museum) & Museum Tour
- 8:00pm Aperitivo Corto (HQ)
- 9:30pm, TBD Dinner
Friday:
- 10:00am, Digital Breakfast (HQ)
- 10:30am, Semaforo Verde (HQ): Ford event in streaming
- 11.30am, visit to HUB Ford & HQ
- Noon, Lunch
- 1-4pm, Nokia Contest :
- 5:30pm, Let Me Go War Contest
- 7:00pm Back to Nokia Contest
- 9:0opm Final Party
—-
Ok, there it is–look out for more updates from me as the week progresses!
What You Need To Know Week of Sept. 5th
Ranging from Michael Arrington’s attempt to purchase AOL back to NBC’s twitter account being hacked, there was a lot going on this week online. Catch up with this week’s compilation of some of the biggest news items of the week in various sectors. Send us your tips for next week’s edition!
People & Society
Talking about governments, society and individuals impacting the world:
Two Mexicans to be Sentenced for Spreading False Terrorism Report on Twitter (via The Next Web)
First Commercial with Lesbian Couple to Air (via PSFK)
Watchdog Seeks Fair Trade Regulations for Social Media (via SmartBrief)
South Africa Requests Access to BBM (via TechCrunch)
Checking-In Least Popular Smartphone Activity (via Mashable)
China to Move Social Services to Cloud (via PSFK)
Science & Tech
Talking about the latest in technology, applications, and the science world:
BMW Tests Driverless Prototype (via PSFK)
New App PayMeBack Helps Track Money Loaned Out (via The Next Web)
DeskAway Brings Project Management & Social Media Collaboration Together (via The Next Web)
Starke Bikes Let You Charge Devices With Built-In USB Ports (via PSFK)
Entertainment & Gaming
Talking about pop culture and the world of gaming:
FourSquarOpoly a Hot Ticket Ahead of Launch (via SmartBrief)
Netflix Deals With Streaming Cap Glitch (via Mashable)
Atari Makes Own iPad Arcade Controller (via The Next Web)
Netflix Partners With Miramax for Latin America (via TechCrunch)
Watch the NFL Free, Legally (via TechCrunch)
Retail Video Game Sales Fall 23% (via SmartBrief)
NBC iPad App Features Full-Length Episodes (via Mashable)
Gamify Your Life With OneFeat (via The Next Web)
Art & Culture
Talking about the arts and the latest in culture and fashion:
Zara Joins the ‘Cheap Chic’ Online Fight (via SmartBrief)
Zengo Brings the Luxury Shopping Experience to the iPad (via PSFK)
Tumblr Asks Brands to Pay For Fashion Week Coverage (via SmartBrief)
Flavorwire Highlights Magazine Covers Designed by Artists (via PSFK)
New Mobile Travel Guide Launched to Compete With Lonely Planet (via TechCrunch)
Chalk Party Brings Sidewalk Art Online (via PSFK)
Business, Media & Communications
Talking news that impacts your business, the latest media trends and basic communications:
Yahoo Fires Carol Bartz (via AllThingsD)
Michael Arrington Seeks to Buy Back TechCrunch from AOL (via AllThingsD)
EverWrite and DeskMetrics Migrate From Brazil to the US (via The Next Web)
Low Click-Through Rates and Display Ads Can Be Very Effective With Engagement (via SmartBrief)
Samsung Removes Galaxy Tab From IFA After German Injunction (via SmartBrief)
Social Commerce’s Growth and Future (via The Next Web)
Flying Connected Rents an iPad 2 to Travelers in NYC (via Mashable)
Facebook Adds Former Clinton Chief of Staff to Board (via Mashable)
InternMatch Connects Students With Internships (via TechCrunch)
IndieGoGo Raises $1.5M For CrowdFunding Platform to Compete With KickStarter (via TechCrunch)
Sony Brings on Former Homeland Security Exec as Security Chief (via Mashable)
Sprint Joins AT&T Fight, Suing to Block Merger (via Mashable)
.XXX Domains On Sale to Brands (via Mashable)
Twitter Has 100M Monthly Active Users, With 40% Not Tweeting (via TechCrunch)
Sprint Offers Unlimited Data Plan For iPhone (via TechCrunch)
NBC Twitter Account Hacked, Tweets False Terrorist Attack (via The Next Web)
Facebook to Auto-Group Friends Into Smart Lists (via TechCrunch)
Google Acquires Zagat (via TechCrunch)
MileWise Factors in Earned Miles to Help Find Flights (via Mashable)
AirBnB Offers 24/7 Concierge Services to Users (via Mashable)
Education
Talking about the latest tech news in education:
NYTimes Partners With WNYC to Provide News on NYC Education (via Mashable)
Music
Talking about the music trends:
Tokyo Police Club Utilizes Brand-Sponsored Music Distribution with Mashable (via PSFK)
French Music-Streaming Service Deezer Teams Up with Orange (via The Next Web)
Pandora Adds 12 Workout Stations (via AllThingsD)
Google’s “Music Beta” Works on iPhones & iPads (via AllThingsD)
Ford & Spotify Team Up for In-Car Integration (via TechCrunch)
Facebook’s New Music Integration to Feature Scrobbling & Track Unification (via TechCrunch)
Global Change & the Environment
Talking about innovation in philanthropy, charity, the environment, and corporate social responsibility:
Jamie Oliver Takes His Fight Against Obesity to the UN (via PSFK)
Chipotle Teams Up with Willie Nelson for Sustainable Farming (via PSFK)
charity: water Uses Videos to Personally Thank Donors (via Beth Kanter)
LinkedIn Now Lets Users Add Volunteer Experiences and Causes (via PSFK)
Enhanced Landfill Mining Has Recycling and Energy Benefits (via PSFK)
Tweet to Donate to Help Texan Fire Victims (via Beth Kanter)
Just for Fun
A little extra to bring some fun to your week:
Give Social Media Citations for Online Infractions (via AllThingsD)
Conan O’Brien Puts TV Studio on AirBnB for $1 (via Mashable)
Did we miss anything? Which stories surprised you this week? Let us know.
Twitter Debates: Should Employers Monitor Social Media in HR Practices? #JobDebate Thurs, 12pm ET
Recently, a teacher in Florida was suspended for posting anti-gay remarks on his personal Facebook page, creating a bit of a stir over just how much say employers have in your online life. As LinkedIn grows in popularity and more employers turn to reviewing social media profiles prior to hiring and for general management, online reputations are increasingly important. Should your online presence affect your job search or current position? What information should employers examine and/or overlook? If an employer sees something they disagree with, could it affect your position and possible promotions- and should it?
Share your opinion with us this Thursday, September 1st at 12pm ET. Use #JobDebate to join.
























































