Social media isn’t just a way for us to stay connected with our circle of friends. Social has also become the new starting point for us to discover and share what’s going on in the rest of the world at a much more deeper, emotional level. And surprisingly, some of the best online content that users respond to also happens to be social advertising. Why and how do some branded content resonate with users more than others? How can advertisers build a fan base and community with a genuine message without making users feel like it’s a gimmick and a sale? Andy Wiedlin, Chief Revenue Officer at BuzzFeed and Jenn Sutherland, Vice President at Edelman Digital, will discuss the universal power of human empathy in social media and provides examples of brands who make sure they’re doing right by their customers. Trivia game and prizes to follow after presentation. Food and refreshments will be served.