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CNN: Providing af front row view to the american election – in Denmark & Sweden

CNN: Providing af front row view to the american election – in Denmark & Sweden


How do you engage danish and swedish young professionals in the american election – and convert them to be CNN viewers?

CNN’s brand awareness is assumed to be relatively high in the Nordic countries. However, awareness of the actual content that CNN offers is relatively low, including knowledge of news anchors and reporters such as Richard Quest, Piers Morgan and Anderson Cooper. The purpose of the Get a Front Row View campaign was therefore not simply to increase brand awareness, but to push relevant CNN content to Danes and Swedes and encourage them to actually experience CNN’s wide variety of news content.

This talk presents the network track and the social media track in the campaign. Participants will learn how to engage ambassadors digitally and in the real world, and how to create local content for social media on the basis of high end global content. The talk centers around the integration of social media with journalistic content and ambassador programs – from the first event with Richard Quest to the Election Night Party.

VENUE INFORMATION:
Advice A/S
Gammel Kongevej 3E, 4.
1610 København V

No-Show-Fee
Please note that there will be charged a No-Show-Fee of 250 DKK. The registered will be charged the No-Show-Fee if registered doesn’t cancel accordingly. Cancellations must be made minimum 24 hours prior to event start by cancel your participation via the website here. In order to register your attendance it is important you check-in at the venue. Venue-staff will be handling this.

Transfer of ticket
It is further possible for registered participants to transfer event tickets to a colleague or a friend if the registered participant is unable to attend. The No-Show-Fee is made due to high demand and limited seats.


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