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Social Media Week

Forget “Likes”, be Liked. Do You Influence? Are You Influenced?

Forget “Likes”, be Liked. Do You Influence? Are You Influenced?

Monday, August 20th, 2012

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Like Minds at Social Media Week is a whole series of events across the week. For a full list of our Social Media Week events and to register go here.

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Forget “Likes”, be Liked. Do You Influence? Are You Influenced?

“I’ll have what she’s having.”

- Woman in the diner, When Harry Met Sally, 1989

As individuals, communities and organisations evolve and embrace social as an integral part of their everyday online habits, the nature of what they say and do, and the effect it has on the people around them is increasingly being viewed as a strategically important part of doing business. With wide-spread use of user generated content, online ratings & reviews guides, recommendations & referrals systems, and feedback & comments features, the rise of socially influential online content, individuals and organisations is transforming the way that you do business.

Finding these people and organisations, and understanding the psychology of their influence, is a key step for everyone who wants to develop this and benefit from it. And by maintaining mutually healthy and trusting relationships with those who are actively interested and engaged in what you’ve got to say; and who have the networks of influence to spread your message, you put yourself in a better position to reap the benefits of everything that social media and doing business on it has to offer. This debate will uncover the trends, the opportunities and the issues that people and businesses must consider if they are to use the power of influence effectively. As Blake Chandlee from Facebook puts it – “A trusted referral from a non-branded independent entity is more powerful than any amount of advertising, marketing or PR”. Let’s find out how.

Like Minds will host this talk and panel on trust, reputation management and Social influence, presenting and debating the latest thinking, opinions, tools and views on trust and influence in Social Media and online networks. This event will bring our speakers and panelists, their insights on reputation management and social Influence, and their companies to the global Like Minds community of business leaders, innovators and entrepreneurs

“Like Minds is an intellectual playground where thinkers, strategists, agents provocateurs, innovators, challengers and mavericks can open up, share ideas and be inspired in a warm, welcoming and world-wide environment. If you haven’t been, go. You’ll see the future there; most likely, yours.”

- Robert Bean, Founder, The Robert Bean Branding Company

Attendees are encouraged to actively participate in this event. You can follow and contribute to the debate on Twitter using the #LikeMinds hashtag.

Registration will start at 16:00. This event will start at 16:30 and finish at 18:00

Special Like Minds Social Media Week bonus – “Social Membership” of Adam Street Private Members Club

Your registration for any of our Like Minds events during Social Media Week will also include automatic Social Membership (after 6pm) of the exclusive Adam Street Private Members Club for the entire week – including Saturday September 29th. You can also invite up to 3 of your own guests each time you visit.

REGISTRATION FOR THIS EVENT IS OPEN – BOOK HERE NOW

Registration is £20.00 +VAT

Venue: Adam Street Private Members Club, 9 Adam Street, The Strand, London, WC2N 6AA

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