This panel will explore trends, changes on the horizon, areas of concern and emerging new methods for leveraging Word of Mouth across advocate networks and the social enterprise. This discussion will focus on why these trends are developing, what has been working (based on real-world case studies) and a view on regulatory challenges developing around the globe. We’ll touch on why social media disclosure is not just about compliance; WOMMA’s updated International Guidebook; updated guidance from the FTC, ASA and OFT; and the ethical and functional challenges of these emerging areas and platforms.