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Tuesday
September
25
Chicago
Independent
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Panel
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Hosted by: WOMMA 14


This panel will explore trends, changes on the horizon, areas of concern and emerging new methods for leveraging Word of Mouth across advocate networks and the social enterprise. This discussion will focus on why these trends are developing, what has been working (based on real-world case studies) and a view on regulatory challenges developing around the globe. We’ll touch on why social media disclosure is not just about compliance; WOMMA’s updated International Guidebook; updated guidance from the FTC, ASA and OFT; and the ethical and functional challenges of these emerging areas and platforms.

 
Weber Shandwick Chicago 875 N. Michigan Ave.
Chicago, 60611


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Tuesday
September
25
Chicago
9:30
am
10:30
am
Speakers

Daliah Saper

@SaperLaw

Intellectual Property, Media, and Business Attorney / Saper Law

Heather Oldani

@heather04

Senior Director, U.S. Communications / McDonald's U.S.A.

Linda Goldstein

@manatt

Partner and Chair, Advertising, Marketing & Media Division / Manatt, Phelps & Phillips, LLP

Tom Chernaik

@CMPLYTom

CEO / CMP.LY

SaperLaw heather04 manatt CMPLYTom
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