New York City plays host to some of the most exciting and trend-setting events in the nation. Please join us to hear from the social media “leads” behind such boffo annual events as:

• CMJ Music Marathon
• Mercedes-Benz Fashion Week
• Tribeca Film Festival
• New Year’s Eve in Times Square

How do they use their social graphs to drive attendance, ticket sales? What platforms and channels have proved the most advantageous? How have they used celebrity event participants’ own social channels to drive awareness?

BizBash founder David Adler will open the session with an overview of what’s new on the New York event scene. Flatiron Communications LLC founder and Forbes contributor Peter Himler will moderate. A light buffet lunch will be served.