How Social Media is Transforming Journalism
Thursday, August 30th, 2012
Social media is changing the way news is covered and consumed. Journalists are now expected to engage with their audience… and if you’re a PR pro, the days of simply issuing a static press release and expecting results are long gone. This panel will examine how journalism – especially coverage of technology industry news – is being transformed by social media, as even the most “traditional” news outlets infuse their coverage with social features. Our panel will approach these issues from a hands-on tactical (vs. theoretical) perspective. Takeaways will include a better understanding of how journalists are integrating social media into their stories, and how PR/marketing professionals can employ specific social media tactics to get more coverage.
Michelle Maltais – Exec. Producer of Interactive Video, Los Angeles Times
Rich DeMuro – Tech Reporter, KTLA-TV (syndicated nationally via Tribune Broadcasting)
Adam Popescu – Multimedia Journalist, MuckRack and ReadWriteWeb
Clint Schaff – VP of Digital at Edelman; Adjunct Professor at USC Annenberg
Erik Deutsch – Principal, ExcelPR Group; Instructor at UCLA Extension