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Friday
September
28
Los Angeles
Official Event
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english
intermediate
Panel
#SMWLAjournalism
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Widescreen Mode
Media & Publishing
4:30
pm
-
5:30
pm
How Social Media is Transforming Journalism
Closed
Hosted by: ExcelPR Group 34


Social media is changing the way news is covered and consumed. Journalists are now expected to engage with their audience… and if you’re a PR pro, the days of simply issuing a static press release and expecting results are long gone. This panel will examine how journalism – especially coverage of  technology industry news – is being transformed by social media, as even the most “traditional” news outlets infuse their coverage with social features. Our panel will approach these issues from a hands-on tactical (vs. theoretical) perspective.  Takeaways will include a better understanding of how journalists are integrating social media into their stories, and how PR/marketing professionals can employ specific social media tactics to get more coverage.

Panelists:

Michelle Maltais – Exec. Producer of Interactive Video, Los Angeles Times

Rich DeMuro – Tech Reporter, KTLA-TV (syndicated nationally via Tribune Broadcasting)

Adam Popescu – Multimedia Journalist, MuckRack and ReadWriteWeb

Clint Schaff – VP of Digital at Edelman; Adjunct Professor at USC Annenberg

 

Moderator:

Erik Deutsch – Principal, ExcelPR Group; Instructor at UCLA Extension

 
io/LA 7083 Hollywood Blvd
Los Angeles, CA 90028


#SMWLAjournalism

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Friday
September
28
Los Angeles
Official Event
4:30
pm
5:30
pm
Speakers

Adam Popescu

@adampopescu

Technology Reporter / Mashable

Clint Schaff

@ClintSchaff

VP of Digital; Adjunct Professor / Edelman; USC Annenberg

Michelle Maltais

@mmaltaisLAT

Exec Producer, Interactive Video / Los Angeles Times

Rich DeMuro

@RichDeMuro

Tech Reporter / KTLA-TV; Tribune Broadcasting

Erik Deutsch (Moderator)

@ErikDeutsch

Principal; Instructor / ExcelPR Group; UCLA Extension

adampopescu ClintSchaff mmaltaisLAT RichDeMuro ErikDeutsch
#SMWLAjournalism

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