How can the entertainment industry engage in a meaningful conversation with their audience via social media? You cannot control the conversation…but you can authenticate it.
As Director of Innovation for the FIVE33 Group, Barnaby Legg heads up STROBE, the global agency’s transmedia division. His career in creative communication began in London as a writer and graphic novelist, before taking him ‘behind the curtain’ of the entertainment industry with his appointment to FIVE33’s strategic marketing team.
With a diverse range of projects for clients that include Disney-Pixar, Universal, Paramount and Legendary Entertainment, his role within STROBE is to develop broad-reaching mythology tools that drive audience connectivity, including social, interactive and gaming platforms.
The team’s ground-breaking work on 2011’s Real Steel lead to DreamWorks granting their first ever Transmedia Producer credit to STROBE. Current projects include “47 Ronin” for Universal Pictures, “METRO: Last Light” for THQ, and Guillermo del Toro’s “Pacific Rim” for Legendary Entertainment.