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Keynote: One Million Downloads: Activating the Power of Open Source Culture—Derrick Ashong, Host of Million Download Campaign

Keynote: One Million Downloads: Activating the Power of Open Source Culture—Derrick Ashong, Host of Million Download Campaign

Tuesday, August 28th, 2012

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The unprecedented power of the internet to promote sharing and cooperation ultimately puts creators and collaborators in the driver’s seat of society. While recently proposed legislation like SOPA/PIPA represents the desperation of legacy industries to maintain their control over content, a cultural and technological shift has taken place that cannot be rewound.

There is no one better to engage YOU in tying together these cultural, political and technological themes than musician, entrepreneur, former host of Emmy-nominated social media tv show, “The Stream,” and former Oprah radio personality, Derrick N. Ashong (DNA).

DNA will speak about the Million Download Campaign – a project to give away a million free downloads of tracks & remixes from the album “AFropolitan” by DNA & Soulfège — as featured in FAST COMPANY MAGAZINE this past spring. The goals of the campaign are to engage a global community in a dialogue about the power of “Open Source Culture” as represented by the music and message of “AFropolitan.” It is also a challenge to the outmoded paradigm of the mainstream music industry, and an illustration of how the power of technology, social media & grassroots networks can be leveraged to “break a band” without a corporate label.

With an established presence in both broadcast and social media, Ashong will discuss how this revolutionary campaign to put the power over music back in the hands of artists and fans is an example of a broader shift towards “Open Source Culture” – a phenomenon that can be seen in everything from technology, business, culture and agriculture, to political movements like the Arab Spring, Occupy Wall Street, and related movements around the world — a phenomenon which has only begun to tap its possibilities.


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