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Social Media Week

Luxury (Finally) Goes Social

Luxury (Finally) Goes Social

Thursday, September 6th, 2012


Luxury brands have been slow to take on social media, much do to the fact that they lose control of their message, and rely on their social community to spread the word. In this panel discussion, we’ve assembled a team of business owners in the luxury category, including fashion and design, who are doing social media right. The panel will include a short presentation on luxury branding via social media, as well as a discussion on strategies, “controlling” the message as best possible, and laser targeting the luxury audience.


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