BACK TO HOME PAGE

Search Events
Livestream Events Only
◂ Berlin Events
Tuesday
September
25
Berlin
Official Event
Contact Event Organizer
english
advanced
Presentation
#SMWBcyborg
Add to Google Calendar
Widescreen Mode
Advertising & Marketing
11:00
am
-
11:45
am
Marketing to Cyborg
Closed
Hosted by: Deskwanted 15


In 1965 the word CYBORG was defined as: “A person whose physiological functioning is aided by a mechanical or electronic device.”
Today, with all our smartphones and tablets and connected fridges and what have you, it looks like we all are cyborgs, right?

These things give us superpowers. We can suddenly read languages we never learned, discover skin cancer without going to the doctors and even see although we’re blind.

People always prefer cookies over a pile of dirty laundry. Why that is important? Digital helps people to have more joy and less pain in their lives and that’s why they push the limits. Digital gives them more cookies and helps avoid the laundry. And that is, as philosophical as it is, a very concrete new guideline for marketers. They now have to define the cookies they are able to provide in a relevant, meaningful and credible way. Wow, what a challenge!

 
ImmobilienScout24 Andreasstr. 10
Berlin, 10243


#SMWBcyborg

Launch Event
Tagboard
Launch Event
Full Screen




Comments
Realtime Feed by Nokia
Tuesday
September
25
Berlin
Official Event
11:00
am
11:45
am
Marketing to Cyborg
Hosted by: Deskwanted
Speakers

Kai Platschke

@derkaip

Founder / Hahajotjot*

derkaip
#SMWBcyborg

  • Newsletter

  • SMW on Facebook
  • Twitter Feed