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Thursday
February
21
New York
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Hosted by: IAB 71


In 2013 top marketers and brands increased their social and mobile efforts to reach multicultural audiences. Find out why and how in this roundtable led by Cheryl Contee, Partner of Fission Strategy. Hear from the top leading agencies and media companies Google, AOL, NBC, Porter Novelli (Omnicom Group), Interactive One and Nielsen discuss how they’re reaching this audience with some of the best strategies in the business. Expect a lively discussion with everyone from all sides of the digital and mobile industry discuss the best content, social media campaign strategy, and mobile outreach for the multicultural user.

Moderator: Cheryl Contee, Partner, Fission Strategy 

Monica Bannan, VP of Mobile Media, Nielsen

Adrian Carasquillo, Producer/Social Media Strategist, NBC Latino

Marcus Ellington, Director of AdSales, Interactive One

Manny Miravete, US Hispanic Industry Manager, Google 

Lateef Sarnor, Head of Multicultural Marketing, AOL 

Diana Valencia, SVP of Multicultural Communications, Porter Novelli (Omnicom Group)  

Audience: Brand marketers,  online publishers, creative and media agencies, advertising industry researchers, and third party developers.

Tags: #SMWmbc
 
IAB Ad Lab 116 E. 27, 8th flr.
New York, NY 10016


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Thursday
February
21
New York
5:00
pm
6:00
pm
Speakers

Diana Valencia

@Valencia09

SVP of Multicultural Communications / Porter Novelli (Omnicom Group)

Manny Miravete

@miravete

US Hispanic Industry Manager / Google

Monica Bannan

@monicabannan

VP of Mobile Media / Nielsen

Marcus Ellington

@maellington

Director of Ad Sales / Interactive One

Lateef Sarnor

@lasarnor

Head of Multicultural Marketing / AOL

Adrian Carrasquillo

@RealAdrianC

Producer & Social Media Strategist / NBCLatino.com

Cheryl Contee

@ch3ryl

Partner, Fission Strategy / Co-Founder, Jack & Jill Politics

Valencia09 miravete monicabannan maellington lasarnor RealAdrianC ch3ryl
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