In 2013 top marketers and brands increased their social and mobile efforts to reach multicultural audiences. Find out why and how in this roundtable led by Cheryl Contee, Partner of Fission Strategy. Hear from the top leading agencies and media companies Google, AOL, NBC, Porter Novelli (Omnicom Group), Interactive One and Nielsen discuss how they’re reaching this audience with some of the best strategies in the business. Expect a lively discussion with everyone from all sides of the digital and mobile industry discuss the best content, social media campaign strategy, and mobile outreach for the multicultural user.
Moderator: Cheryl Contee, Partner, Fission Strategy
Monica Bannan, VP of Mobile Media, Nielsen
Adrian Carasquillo, Producer/Social Media Strategist, NBC Latino
Marcus Ellington, Director of AdSales, Interactive One
Manny Miravete, US Hispanic Industry Manager, Google
Lateef Sarnor, Head of Multicultural Marketing, AOL
Diana Valencia, SVP of Multicultural Communications, Porter Novelli (Omnicom Group)
Audience: Brand marketers, online publishers, creative and media agencies, advertising industry researchers, and third party developers.