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Monday
September
24
Chicago
Independent
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Independently Organized Event
english
intermediate
Panel
#SMWPinWin
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Widescreen Mode
Advertising & Marketing
3:30
pm
-
5:00
pm
Pinning and Winning: Activating Social Contests
Closed
Hosted by: CMP.LY and Curalate 70


Due to the overwhelming demand for this session, there will be a Livestream feed for viewing in real time and that will be archived for future viewing. To view, click the red camera icon next to the event title above when the session starts. Looking forward to seeing you, er, your seeing us!

Activating social contests successfully can be easier than you think if you develop them properly.

Start with promotions launched with awareness of the game mechanics that are required to maintain participant engagement and clear KPIs for program assessment. Consider that social contests must fulfill both regulatory requirements and the unique terms of service for each social platform on which the contest is conducted. Furthermore, promotions need to align with and consider consumer behavior in the context of social channels utilized.

This panel will take a look at changing platforms, new challenges and emerging best practices with regard to giveaways, sweeps and contests across Twitter, Facebook and, of course, Pinterest.

 
To Be Announced Address Coming Soon


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Monday
September
24
Chicago
3:30
pm
5:00
pm
Pinning and Winning: Activating Social Contests
Hosted by: CMP.LY and Curalate
Speakers

Ana Fernatt

@AccidentallySxy

Social Content Strategist / Imagination Publishing

Diana Kelter

@dkelter

Account Executive / Edelman

Linda Goldstein

@manatt

Partner and Chair, Advertising, Marketing & Media Division / Manatt, Phelps & Phillips, LLP

Apu Gupta

@apugupta

CEO/co-founder / Curalate

Tom Chernaik

@CMPLYTom

CEO / CMP.LY

AccidentallySxy dkelter manatt apugupta CMPLYTom
#SMWPinWin

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