Taking place with with Dr Stephen Tagg and Jillian Ney from the University of Strathclyde (marketing department) this event forms an informal introduction and discussion into social sentiment analysis.  The event will cover the following topics:

1. An introduction on what is sentiment analysis. This will use an example using the R statistical package and the sentiment add-on package applied to 31,000 hotel evaluations.

2. Share the Hype: what are the Sentiment Analysis businesses promising. Will they really make surveys redundant?

3. What are the pitfalls to avoid: Irony, humour – how to avoid…