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Social Media Week

The Future of Being Social. What Next?

The Future of Being Social. What Next?

Monday, August 20th, 2012

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Havas Worldwide London


Like Minds at Social Media Week is a whole series of events across the week. For a full list of our Social Media Week events and to register go here.


The Future of Being Social. What Next?

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin

So, what next? Where are the next major advances in social media going to come from? And who is going to be behind them? Is it going to be some bright young thing in their teenage bedroom, pushing hard and fast on what they believe is the right path, whilst at the same time staking their claim to be crowned the next global visionary.

Or will brands ultimately hold sway over what becomes accepted as the norms of tomorrow, packaging up innovation and creativity and selling it to a mass-market audience that can’t seem to get enough of the next big thing. And in all of tomorrow’s developments, is it not the very nature of all social interaction that means social media can’t actually be designed, and we have to accept that it is organic evolution, and not technological revolution that is really at the heart of our social future.

This Like Minds debate will bring together a panel of leading social media and business thinkers and doers to discuss current trends in social media and where and how the next advances are likely to happen. From gamification to augmented reality, mobile and location-based services, to the 2nd screen and social TV, communities and social businesses of the future, we will explore some of the areas that show potential and which are already emerging globally. In what is surely bound to be an open and hotly debated set of issues, we will seek to derive some consensus on the what, the how, the when, by whom, from where, and even maybe the why of what our social media future looks like.

“Like Minds is an intellectual playground where thinkers, strategists, agents provocateurs, innovators, challengers and mavericks can open up, share ideas and be inspired in a warm, welcoming and world-wide environment. If you haven’t been, go. You’ll see the future there; most likely, yours.”

- Robert Bean, Founder, The Robert Bean Branding Company

Attendees are encouraged to actively participate in this event. You can follow and contribute to the debate on Twitter using the #LikeMinds hashtag.

Registration will start at 16:00. This event will start at 16:30 and finish at 18:00

Special Like Minds Social Media Week bonus – “Social Membership” of Adam Street Private Members Club

Your registration for any of our Like Minds events during Social Media Week will also include automatic Social Membership (after 6pm) of the exclusive Adam Street Private Members Club for the entire week – including Saturday September 29th. You can also invite up to 3 of your own guests each time you visit.


Registration is £20.00 +VAT

Venue: Adam Street Private Members Club, 9 Adam Street, The Strand, London, WC2N 6AA

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