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Social Media Week

The Intrinsic Nature of Games as Social Entertainment

The Intrinsic Nature of Games as Social Entertainment

Tuesday, December 10th, 2013

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Gaming is an advertising medium which is driven by engaging content and cross platform solutions. This panel, comprised of IAB Games Committee members, will showcase how social activity and social behavior is an intrinsic element of all types of games and how the social engagement is one of the key attributes that is driving games forward.

Social experiences can actually be considered a core reason why “gaming” is truly the entertainment experience of choice among today’s consumers. This stellar line-up of panelists will ¬†illustrate how social is related to their platform or medium and specifics products and will outline helpful action items advertisers can do to align with social behavior.

Introduction from Susan Borst, Director of Industry Initiatives, IAB (Interactive Advertising Bureau)


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