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Social Media Week

The New Leadership Imperative: A Social CEO

The New Leadership Imperative: A Social CEO

Monday, August 6th, 2012


Whether it’s culture building, enhancing shareholder value, or retaining customers, the CEO is the most important single touch point to everything and everyone that matters to your company. Social media, by its very nature, cuts across every constituency, and when done well, requires minimal CEO time to be effective. Yet, despite these benefits, 70% of Fortune 500 CEOs are not on social media at all, and when we exclude LinkedIn the numbers grow even higher.  This leaves a tremendous untapped opportunity for companies to build relevance and transparency, engage stakeholders, and head off potential crises.

This panel, moderated by MWW’s Executive Vice President of Corporate Communications, Carreen Winters, will make the case for the benefits of a social CEO and lay out clear ways to make a social program work in organizations big and small. At a time when most of the planet is online – your company (and its reputation) can’t afford to be left behind.


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