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Thursday
September
27
Los Angeles
Official Event
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english
intermediate
Panel
#SMWMWW, SMWLAMWW
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Widescreen Mode
Advertising & Marketing
10:30
am
-
11:30
am
The Power of Brand Advocates
Closed
Hosted by: MWW 54


According to a recent IBM study, brand advocacy is the #1 priority for CMO’s around the globe. By turning passive enthusiasts into passionate advocates and mobilizing their best customers, brands can drive leads and sales and stay relevant in a cluttered marketplace. The question is, how do you recognize your key influencers, capture their attention, and turn your brand advocates into a virtual advertising army?
This panel will offer insights on:
• Identifying influencers
• Advocacy trends
• The breakdown between Influencer & Advocates
• Creating memorable brand interaction
• Best practices for connecting with and energizing your brand advocates
• Measuring the impact of your campaign

 
io/LA 7083 Hollywood Blvd
Los Angeles, CA 90028


#SMWMWW, SMWLAMWW

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Thursday
September
27
Los Angeles
Official Event
10:30
am
11:30
am
Speakers

Jason Reuben

@jasonreuben

VP Operational Strategy / BeachMint, Inc.

Amahlia Stevens

@VitaminASwim

Designer / Founder / Vitamin A

Sheriece Matias

@weeracer

Manager of Corporate Communications / Subaru of America

William Barnes

@williampbarnes

General Manager, Los Angeles / Uber

Jared Hendler

@jaredhendler

EVP, Global Director Digital & Creative / MWW

jasonreuben VitaminASwim weeracer williampbarnes jaredhendler
#SMWMWW, SMWLAMWW

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