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Social Media Week

The Power of Brand Advocates

The Power of Brand Advocates

Thursday, August 9th, 2012

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According to a recent IBM study, brand advocacy is the #1 priority for CMO’s around the globe. By turning passive enthusiasts into passionate advocates and mobilizing their best customers, brands can drive leads and sales and stay relevant in a cluttered marketplace. The question is, how do you recognize your key influencers, capture their attention, and turn your brand advocates into a virtual advertising army?
This panel will offer insights on:
• Identifying influencers
• Advocacy trends
• The breakdown between Influencer & Advocates
• Creating memorable brand interaction
• Best practices for connecting with and energizing your brand advocates
• Measuring the impact of your campaign


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