It’s a burning questions for most marketers today: Can you really measure the ROI of “social,” online and off? And if so, how? In this informative session with a panel of thought-leaders in social marketing measurement, attendees will leave with the answers they need to measure and justify the social in their plans. And they’ll learn about a major Word of Mouth Marketing Association (WOMMA) initiative to measure the ROI of social, relative to other media. In short, yes you can measure the ROI of social marketing, and after this lively panel discussion, you will know how.
WOMMA’s SMW NYC sessions are hosted by Weber Shandwick