Microsoft

Social Media Week

The Smartest Girls in the Room

The Smartest Girls in the Room

Saturday, September 8th, 2012


Creating opportunity out of disruption.

It’s no secret that the tech and start up scene is dominated by men.  They are often the ones running the meetings, creating the code and writing the checks.  Jamie, Rebecca, Amaryllis and Sarah are some of the women who are changing this by playing the game their way.  As CEOs and entrepreneurs they have used their non traditional backgrounds and authentic personal brands to fuel successful companies and shake up the status quo

At this session they will be sharing their strategies for successfully navigating the worlds of technology, startups, c-suite management and venture capital funding.

Takeaways will include:

- How to create successful partnerships with big brands

- Tips for effectively working with VCs

-  Building strong organizational cultures

- operating on instinct and when to go against the grain

Amaryllis is the founder and ceo of mulu, a commerce platform empowering content creators to capture the income from their product recommendations and put it to work for themselves or their favorite cause.  Amaryllis cut her teeth running around SE Asia for the BBC, getting chucked in Burmese prisons and working with Xanana Gusmao following East Timor’s independence from Indonesia in 2002.  She has a BA from Oxford University, where she spent too much time drinking Pimms and watching the boat races, and an MA from the School of Foreign Service at Georgetown, after which she did seven years of counterterrorism work overseas.

Sarah is the founder and CEO of Harley&Co, a strategic and creative partner for startups, venture capital firms and innovative brands.  After years in management consulting and digital agencies, Sarah left her “sure thing” to found a company the combined the analytical and the creative.  Sarah started her career negotiating resolutions at the UN and spent a couple years circling the globe jumping out of planes and living on top of mountains. She has a Masters in Business and Management from NYU.

Mordecai is a Creative Exec and Strategist operating across digital, broadcast, and brands to formulate bespoke commercial opportunities for projects and clients.  A modern mind with classic influences, a riot grrrl with Spice Girls albums, she began her career as a comedy writer in New York City scripting sketches and “witty” banter with peers from SNL, & The Daily Show for MTV and VH1.  Mordecai has infiltrated the land of rapidfire clicks, content, and consumption, not only with her own work, but creating collectively, building mountains from molehills for brands and productions including Lindy & Grundy (Brand Creative Dir./Media Dir.), Superdry,  Bjork’s Biophilia film (Pulse), & City Of Football (Future Artists).  Her partner stable includes Diet Coke, ASOS, PPQ, Storm Models, and relationships with British Fashion Council, BFI, Royal Television Society, & Screen Commissions around the UK.

Jamie is a leading executive and advisor in emerging technology, social media and global brand development. She has worked in over 20 countries with media companies, brands and artists to help them successfully embrace and grow their audiences through new and changing technologies. As SVP Global Marketing and Entertainment at Myspace, she led the company’s groundbreaking and rapid growth into the entertainment and music industries while expanding its international brand into 30 countries in under 3 years. In 2010, Jamie co-founded of Gobbler, a specialized cloud services platform for audio and media creators. Jamie is currently working on a new company while advising companies such as Soundcloud, MindBodyGreen, and she sits on the board of advisors of The 30 Project and Invisible Children, whose most recent campaign “Kony 2012″ is regarded as the most viral in history. Jamie has been previously placed on Ad Age’s “Top 50 Marketers” and Billboard Magazine’s “30 Under 30″ and has appeared at conferences globally such as MIDEM, Monaco Media Forum, Digital Hollywood, and Le Web.


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