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Monday
September
23
Los Angeles
Independent
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Independently Organized Event
english
intermediate
Panel
#smwTM4Good
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Media & Publishing
5:30
pm
-
8:00
pm
Transmedia Storytelling For Good
Closed
Hosted by: Department of Community Health Sciences and MPH for Health Professionals Program, UCLA Fielding School of Public Health / Weinreich Communications / Transmedia for Good SoCal 30


This event will explore different forms of transmedia storytelling, as it has been used to promote health and social change, as well as for educational purposes. Transmedia storytelling is an immersive approach told on multiple media platforms, with different parts of the story appearing in different places. The audience/participants can get to know the characters and their world from many different angles, often in real time.

While the transmedia approach has been more often used by big-budget film and television productions, or large marketing campaigns, nonprofits and other socially oriented organizations are successfully building on the power of immersive narrative to get their stories across in an engaging way to spark action.

The event will include an interactive panel discussion among individuals who have been involved in creating some of the most innovative transmedia projects for good. Before the panel, there will be a networking reception from 5:30-6:30, and the panel will begin at 6:30.

The event is geared toward those working on health, social, environmental and educational issues, whether through nonprofits, public agencies, universities or other groups that want to change the world for the better. Participants will be encouraged and inspired to apply the transmedia principles discussed at the event to their own projects.

Directions: From the 405 freeway, exit Wilshire Blvd East towards Westwood. Once on Wilshire, move to the far left lane. Turn left on Westwood Blvd and drive straight onto campus. Turn right at the third light, Charles E. Young Drive, then left at the first light leading to Parking Structure 9. The Neuroscience Research Building (NRB) will be on your right. Parking is $12. Metered parking is also available in Lot 8 (turn left from Westwood Blvd before Lot 9) or on the streets of Westwood Village, which is a few blocks away.

 
UCLA School of Public Health Neuroscience Research Building Auditorium
Los Angeles, CA 90024


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Monday
September
23
Los Angeles
5:30
pm
8:00
pm
Transmedia Storytelling For Good
Hosted by: Department of Community Health Sciences and MPH for Health Professionals Program, UCLA Fielding School of Public Health / Weinreich Communications / Transmedia for Good SoCal
Speakers

Mark Warshaw

@MarkWarshaw

Co-Founder/Chief Transmedia Officer / The Alchemists//Os Alquimistas

Nedra Kline Weinreich

@Nedra

President / Weinreich Communications

Monica Brasov-Curca

@monicacurcaPAX

Founder / Pax Manifesto

Ken Eklund

@writerguygames

Creative Director / Game Designer / Writerguy

Mark Horvath

@invisiblepeople

Invisible People / Founder, Chief Evangelistic Officer, Do-Gooder and Loud Mouth

MarkWarshaw Nedra monicacurcaPAX writerguygames invisiblepeople
#smwTM4Good

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