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Social Media Week

Transmedia Storytelling For Good

Transmedia Storytelling For Good

This event will explore different forms of transmedia storytelling, as it has been used to promote health and social change, as well as for educational purposes. Transmedia storytelling is an immersive approach told on multiple media platforms, with different parts of the story appearing in different places. The audience/participants can get to know the characters and their world from many different angles, often in real time.

While the transmedia approach has been more often used by big-budget film and television productions, or large marketing campaigns, nonprofits and other socially oriented organizations are successfully building on the power of immersive narrative to get their stories across in an engaging way to spark action.

The event will include an interactive panel discussion among individuals who have been involved in creating some of the most innovative transmedia projects for good. Before the panel, there will be a networking reception from 5:30-6:30, and the panel will begin at 6:30.

The event is geared toward those working on health, social, environmental and educational issues, whether through nonprofits, public agencies, universities or other groups that want to change the world for the better. Participants will be encouraged and inspired to apply the transmedia principles discussed at the event to their own projects.

Directions: From the 405 freeway, exit Wilshire Blvd East towards Westwood. Once on Wilshire, move to the far left lane. Turn left on Westwood Blvd and drive straight onto campus. Turn right at the third light, Charles E. Young Drive, then left at the first light leading to Parking Structure 9. The Neuroscience Research Building (NRB) will be on your right. Parking is $12. Metered parking is also available in Lot 8 (turn left from Westwood Blvd before Lot 9) or on the streets of Westwood Village, which is a few blocks away.

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