When should I use Promoted Tweets? How can I integrate my brand into organically trending topics? Who should I target with Promoted Accounts? Join us for a 360 degree look at the best ways to get the most out of your brand’s Twitter account by using Promoted Products and organic engagement tactics, with perspectives from our panel which includes an experienced community manager, a media planner, two veteran corporate brand managers, as well as a representative from Twitter itself. We’ll discuss what works and what doesn’t, innovative campaigns that have delivered great results, and answer questions from attendees.