How can viral and social video benefit clients? How accurately can you measure the impact and value of viral films? How you can get £5milllion media value for just £100,000? Why do 95% of commercial viral films fail?
These are just some of the questions that will be addressed during this session with Head of ST16, Jeremy Stinton and Head of Creative, Simon Crofts.
As Agencies are tasked more and more with creating engaging content, the viral film has become a significant tactic and one which most agencies have discussed with the brands they work with.
The challenge is to find a way to cut through the noise. Jeremy Stinton will be exploring why videos fail to become viral and how to produce content that an audience will want to engage with.
NB: This is an additional session to cater for demand as the original 3pm to 5pm session sold out almost immediately.