Jocelyn Jara is director, multicultural for GolinHarris. As a senior member of GolinHarris national multicultural marketing practice, Jocelyn is responsible for providing strategic counsel to GH clients regarding the multicultural marketplace as it relates to the consumer mindset and key growth opportunities in addition to helping manage day-to-day practice operations.
Jocelyn is skilled at developing and managing strategic comprehensive campaigns for clients that include traditional and social media relations, grassroots marketing, event coordination, and internal communications. She has a particular expertise in implementing social media and experiential campaigns.
From blogger relations, to social networking platforms, to mobile marketing and Spanish-language web development, she offers programs that are culturally-relevant for the growing Latino online population.
Jocelyn is fluent in Spanish and has provided general and Hispanic market traditional and social media relations strategic support to clients such as Walmart, Crown Imports, Nintendo, MetroPCS, and General Mills, among others.
Jocelyn holds a bachelor’s degree in English literature and a certificate in Hispanic Marketing from Florida State University.