advertising
Santa Claus Analyzes 2012′s Holiday Movies
The holiday season is my favorite time of year. It’s not just the festive decorations, Christmas themed music, ugly sweaters and copious servings of eggnog that make me joyful, it’s going to the movies! This time of year I work hard to avoid shopping malls by watching as many films as I possibly can. Since…
The World Through the Eyes of a Social Deviant
In the marketing world, we often hear about the importance of having a point of view. If you don’t, you risk being a commodity instead of a unique generator of ideas. Marc Landsberg is known for having a point of view. Several years ago, just before Facebook launched to the public, he was CEO of Arc Worldwide,…
This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…
5 Ways Social Media Is Improving Television
The convergence of media and the proliferation of content are creating unparalleled opportunities for the television industry. TV is entering an era in which profitable, engaging, viewer-informed programming can take the industry to new economic and cultural heights. For the first time, powerful technologies enable us to gather real-time data and use it to…
Each time we host Social Media Week I am shocked. I don’t know why- this is the sixth time we’ve done it, but when I take the time to go through the entire global schedule I am blown away by the extraordinary level of depth and diversity of the programming. With almost 1,000 events scheduled…
This is a guest post by Jared Hendler, EVP and Global Director of Digital and Creative Services at MWW. Brought to you by MWW Facebook is banking on it. Social engagement that drives sharing and personal recommendations to directly drive sales. While there are app templates for in-network e-commerce, such as Tab Juice, social commerce refers…
NYU professor Dr. Paul Horn famously said “Innovation occurs at the intersection of invention and insights.” In today’s climate of rapid decision-cycles, successful marketing is as much about discipline as it is vision. The challenge throughout the process – conceptualization, architecting, development, and launch – is staying true to the insights that originally revealed the…
Instead of hooking up with loads of girls, today’s guys should aim for street cred by over-indulging on something else, says a team of writers at GQ. That thing would be TV. “Telling people ‘I hooked up with thirteen women this weekend’ makes you sound like a creep,” according to GQ’s June article, Stop Flipping!…
This is a guest post by Craig Robinson, Editor at Qwaya. The majority of Twitter and Facebook users are women, women are more likely to “like” your brand and they are also more active when it comes to commenting, posting photos and joining groups of likeminded. If you’re running a business online – especially on…
What would Don Draper think about the Cannes Lions Festival of Creativity? He probably would have been on the main stage, speaking to a packed room about advertising’s power to make emotional connections, perhaps drawing from the Kodak carrousel and poignant family memories. And he definitely would have been seen at The Gutter Bar until…