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I recently published a piece listing my predictions for social media in 2014. But the real question is, what will it look like still further in the future? Like, in 2020? Jeff Dachis, Teressa Iezzi, and I will be leading a discussion on this topic during SMW NYC on February 19 at 10am EST. For…

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Despite the attention on the two teams that battled it out at Super Bowl XLVIII this past weekend, most eyes in the advertising world were focused on the commercial breaks. The Super Bowl is a serious investment for brands and advertisers because of both the cost of securing ad time and the number of consumers…

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Sometimes the best way to move forward is to look back. You know about Oreo’s Dunk in the Dark. But what else did brands do in 2013 that stood out? There were actually quite a few that will go down in advertising history. So, how can you see who will be advertising icons? Unmetric will…

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britta and ben palmer

Big data, technology, ads, and everyday people: They are all converging in our multiscreen world. Such was the concurrent idea at least week’s event hosted by the Art Directors Club, which is soon changing its name to ADC to reflect that creative ideas now come from anywhere, not just artists and creative directors at ad…

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After a recent vacation that included very minimal physical activity and a whole lot of eating, I was determined to find a detoxifying diet that would get me back to a lighter and healthier self. For the past few days, I have been perusing various food blogs and magazines looking for one that looks feasible….

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socialdeviant

Marc Landsberg, former CEO of MRM Worldwide and ARC Worldwide, officially unveiled his shiny new company socialdeviant this week after more than a year in stealth mode, solidifying its capabilities, hand picking the right talent and building a client portfolio of major brands. Coinciding with the launch of socialdeviant, the company launched its second DeviantReview,…

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The holiday season is my favorite time of year. It’s not just the festive decorations, Christmas themed music, ugly sweaters and copious servings of eggnog that make me joyful, it’s going to the movies! This time of year I work hard to avoid shopping malls by watching as many films as I possibly can. Since…

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MarcLandsberg_BW

In the marketing world, we often hear about the importance of having a point of view. If you don’t, you risk being a commodity instead of a unique generator of ideas. Marc Landsberg is known for having a point of view. Several years ago, just before Facebook launched to the public, he was CEO of Arc Worldwide,…

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facebook_commerce

This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…

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5 Ways Social Media Is Improving Television

  The convergence of media and the proliferation of content are creating unparalleled opportunities for the television industry. TV is entering an era in which profitable, engaging, viewer-informed programming can take the industry to new economic and cultural heights. For the first time, powerful technologies enable us to gather real-time data and use it to…

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