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Do consumers really have an Attention Deficit Disorder? No. According to Christina Bennett, PR Manager for Elizabeth Arden, consumers are just selective. “Consumers don’t really have ADD because once you have their attention, it’s yours,” said Ms. Bennett. Therefore, the real challenge is creating content that gets the attention of consumers who are constantly being…

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Upcoming generations of social media users are trending away from platforms, such as Facebook, and are embracing multimedia-style platforms — Pinterest, Vine, and Instagram, for example. In fact, recent stats have been dreary for Facebook: the company announced a sharp decline in teen use. iStrategyLabs, a digital marketing agency, revealed in January 2014 that more…

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What is one of the hottest topics at Social Media Week this year? Hands-down: How to properly measure social media marketing ROI. No matter what SMW city you call home, you can learn what you need to know about social marketing, how to measure effectiveness and what to do with your data. New York: Powering the…

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This is a guest post by Loic Moisand, Co-Founder & CEO of Synthesio. Today’s companies realize the importance of social listening for crisis management, lead generation, product development, customer service, real-time marketing, and more, but lots are struggling to find the best way to filter, manage, and react to the flood of brand mentions and…

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With more than 800 events happening each SMW edition, there’s a lot to keep track of behind the scenes. Globally, we monitor the conversation around #SMW13 and each of our cities, but each of our events have their own conversations happening as well. So, how do we do it? One of our partners uberVU has…

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There is a new poll in town taking political analysis to another level. Politicians looking to measure popularity now have TrendPo, a D.C.-based technology company headquartered in San Francisco that has bolstered social media monitoring. Founded in 2012, TrendPo created a complex algorithm that factors in online public sentiment, Facebook likes, and Twitter mentions along with traditional news to…

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For elite brands, celebrity endorsement is a powerful marketing tool and there is no bigger stage to leverage celebrity partnerships than the Super Bowl. However, for a majority of brands, justifying the investment for a multi-million dollar brand ambassador has traditionally not been feasible. That’s beginning to change thanks to the equalizing effect of the…

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We all love data. ROI, analytics, social impressions. We all use those terms regularly in social media, but rarely does it grab our attention as something we want to engage with on a regular basis. Then enters Benard and Dopamine. Bernard is a company innovating in social curation & visualizations. Dopamine is a gamification agency…

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The last day of Social Media Week has come and gone. I’m Sheldon from Sysomos back to look at what happened on this final day. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, I’ve been watching conversations happening from around the globe all week. Today I’ll give a little insight as to…

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Hi there! This is Sheldon from Sysomos back again to take a look at what the world was saying on Thursday of Social Media Week. Using Sysomos’ industry leading social media monitoring and analytics software, MAP and Heartbeat, to track all the social conversations going on around the week long event, I’ve compiled some of…

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