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This post was written by Vivian Nunez. A panel of top leaders in the communication field sat down on the Is Social Killing Storytelling panel to talk about how social media has changed the landscape of distributing stories, but not storytelling at its essence. This is an especially relevant conversation when our Twitter feed curates so…

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We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for…

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“Are we prepared to adapt?”   This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new program that aims to provide marketers with unique perspectives into how social media is impacting global brand communications. This…

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