Social Media Week

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A few topics in Tuesday’s events focused on using social media to draw out unlikely fan engagement through inclusive or exclusive content. For instance #SMWCreativity in Chicago discussed the boom of visually based platforms such as Instagram and their effect on the creative and artistic world. With everyone being creator of content, what sets social apart…

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“My relationship with social media started as a “coup de foudre”* – one day I realized its amazing power and beauty and became a true believer!” Paula Susaeta (*coup de foudre – from French, love from first site) Paula Susaeta is the head of the web and social media department at Fundación MAPFRE‘s Instituto de…

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Justus Bruns

“I live my life realizing ideas in order to make people think.” He is Justus Bruns. He is half Dutch, half German. Born and raised in Belgium, he is now based in NYC and he stays behind the Times Square Art Square project- an ambitious endeavour to replace ads with art on the most famous…

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I don’t know how often you can see heads and senior curators of The Met, Guggenheim, MoMA, Louvre Paris and Abu Dhabi, The British Museum and even the newly open Mathaf (a real gem in the modern art museums family) together on one stage, but at CTM this is the norm. But you may not…

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Alexander Nevsky Cathedral in Sofia – reflection in a car window, photo by Johan van Elk Similarly to the book by Allan and Barbara Pease “Why Men Don’t Listen and Women Can’t read Maps,” I could have entitled this article “Why Museums Don’t Have Buildings Anymore and Why Architects Don’t Just Design Them.” However, What’s…

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The Portuguese artist Vhils is known for his “destructive” approach to art, carving murals into public walls, transforming abandoned billboards, and often blowing things up. So when Levi’s (with W+K Amsterdam) hired Vhils to create murals on Berlin walls for its Go Forth campaign (watch the video here), it shouldn’t have been a surprise that…

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If you’re not familiar with the world of museum experts, Communicating the Museum Conference may not ring a bell. However, to those that are busy with branding, communicating, marketing, advertising or even curating museums, this conference is the highlight of the year. It is organised by professionals for professionals and is attended by members of MoMA, Tate,…

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