When you think of architecture, you can’t help but think of the works of Antoni Gaudí. But Barcelona is much more than his incredible art. Wired has listed the city as one of Europe’s hottest startup centers, and we can understand why. Barcelona has a strong work/play lifestyle, which attracts the best in global talent….

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It’s all about content. The promise and potential of content marketing became a reality in 2013, with 90% of consumers finding branded content useful, and 78% being more likely to engage with a brand that provides original and engaging content. Large-scale live events, like the upcoming Super Bowl in the United States, are a content…

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Someone talking a picture during a concert

With another successful SMW13 behind us, we are already looking ahead to 2014. Powered by Nokia for a fourth year, our next Social Media Week (SMW14) is confirmed for February 17-21, 2014, with an initial lineup of cities to include Barcelona, Copenhagen, Hamburg, New York, Lagos, Milan, and Tokyo. Social Media Week was established we…

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Planning a global conference takes an immense amount of coordination. We work to ensure our February and September dates are prime for each of our host cities, factoring in weather, holidays and the community. Sometimes, in the midst of all of this, we see a better opportunity for one of our host cities. Planning for…

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Sometimes you can’t fully capture it all with words. Our cities and partners around the world have put it in video. From Nokia’s perspective creating amazing interactions to our team in Barcelona to our European tour with Italian band Garden of Alibis and Shira Lazar’s Social 25, see our favorites and relive SMW12! See our…

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With a few days before we kick off SMW12, you’ve almost met the entire Nokia team working with us. From Nokia LA’s Robyn Yoslow, Nokia London’s Mark Hindle and Edoardo Cassina to Nokia Jeddah’s Abdullah Alghadouni and Adel Sartawi and most recently Berlin’s Pino Bonetti, you know the faces that accompany all the hard work. But there’s one last team:…

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Another rookie in our lineup, Barcelona is starting strong. While Spain may be known for their food or incredible football programs (who can argue with FC Barcelona and the national Spanish teams dominating), Barcelona is set to upstage many tech leaders. In fact, Wired listed it as Europe’s hottest start-up capital, which is why we…

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Dali. Gaudi. Bacardi. Home to one of the biggest Football Clubs around the world. Barcelona has quite a bit to offer and a very rich legacy. Participating in Social Media Week for the first time, we’ve seen such enthusiasm and creativity that we can’t wait to see how the week of SMW unfolds. So, in…

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