brand relationships


London got together in a packed house on Thursday to talk fashion for almost an entire day for #SMWLdnFashion. Partnering up with Nokia, major topics included: Influence, engagement, & customer service Who’s rocking social fashion Data driven fashion and the death of trends The future of fashion Fashion is becoming highly data driven and some…

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As readers of the Social Media Week blog will be aware, the reputation of a brand takes years of careful and meticulous development and maintenance – but it can all be lost in mere minutes. That’s why having a proactive reputation management programme in place is vital, both offline and online. Online your company’s brand…

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“I’m here today to speak about a controversial subject” “NIPPLES! Nipples are very controversial!” – Uma Polêmica, video made by @mamilo_boy Maybe you are not amused by this video (it’s ok, you probably don’t speak Portuguese, or it’s not your kind of humor), but it has almost 1.5 million views. And what’s the connection between…

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