consumer
December 6th, 2012
Cutting Through the Noise- Nokia’s Tweetsender
As we close out 2012, there is a general expectation that many global businesses will have some social presence- a Twitter account, online chat features, a Facebook account, etc. In fact, Fortune Global 100 companies are mentioned 10,400,132 times online a month. The conversation is online. But with the rapid nature of social media, how…
Marketing today must account not only for the demographics of the average consumer being targeted but also how they behave online. Our online interactions with and about brands influence our purchases. Last week, Beyond, our city organizers in San Francisco for Social Media Week February, hosted a Science of Sharing event, in which they unveiled…