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content creation

20 Ways to Rebrand

How can you rebrand yourself as a content marketing and social expert? Want to rise to the top of content creation? This is a question Masthead Media Company strove to answer this SMW NYC. Featuring Anne Chertoff, Jason Kaufman of Weber Shandwick, Nathan Lump of Condé Nast, and Elizabeth Miersch at Equinox, there were more…

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What would Don Draper think about the Cannes Lions Festival of Creativity?  He probably would have been on the main stage, speaking to a packed room about advertising’s power to make emotional connections, perhaps drawing from the Kodak carrousel and poignant family memories. And he definitely would have been seen at The Gutter Bar until…

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