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Social Media Week

This post was written by Zainab Oni. The way we deliver news has changed in the last two decades because of technological advances like computers and smart phones. More importantly, the way people engage with news has changed because of innovations like Vine, Snapchat, and Instagram that are now competitors for attention. Today, newsrooms are required…

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20 Ways to Rebrand

How can you rebrand yourself as a content marketing and social expert? Want to rise to the top of content creation? This is a question Masthead Media Company strove to answer this SMW NYC. Featuring Anne Chertoff, Jason Kaufman of Weber Shandwick, Nathan Lump of Condé Nast, and Elizabeth Miersch at Equinox, there were more…

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Social Media Week

This post was written by Claire Meyer Chipotle graced the Social Media Week stages, sharing free gift cards and the keys to their unbranded content marketing strategy to highlight the recent premiere of their new show on Hulu.com, “Farmed and Dangerous.” Chipotle CMO Mark Crumpacker explained that a lot of Chipotle’s success as a brand and…

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Social Media Week’s founder and executive director, Toby Daniels speaks with BuzzFeed Founder/CEO, Jonah Peretti for the Keynote interview: Jonah Peretti, Founder and CEO of BuzzFeed at Social Media Week in New York

This post was written by Brittany VanBibber If we could all get into the minds of BuzzFeed, we’d probably all consider ourselves better off. Well, today at the ENGAGE stage was the closest we’ll ever get. Social Media Week’s founder and Executive Director, Toby Daniels, sat down with CEO and Founder of BuzzFeed, Jonah Peretti….

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In our connected generation, establishing and polishing your personal brand is contingent on aligning the information that’s available about you on social media platforms to your actual talents, interests and future goals. It is this equilibrium that will allow you to create, evolve and impact. Here are my 5 Steps to Creating Your Personal Brand: Know Yourself Everyone…

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socialdeviant

Marc Landsberg, former CEO of MRM Worldwide and ARC Worldwide, officially unveiled his shiny new company socialdeviant this week after more than a year in stealth mode, solidifying its capabilities, hand picking the right talent and building a client portfolio of major brands. Coinciding with the launch of socialdeviant, the company launched its second DeviantReview,…

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A Conversation with David Karp, Founder of Tumblr Brands Connecting_8493278206_m

This SMW13, a hot topic was Tumblr. As a growing destination for those interested in culture, art, and community, Tumblr is the perfect platform. Throughout the week, we hosted a series of discussions around the platform in New York and Milan. Tumblr Outreach Evangelists for Art, Travel and Gaming teamed up with bloggers to explore…

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MarcLandsberg_BW

In the marketing world, we often hear about the importance of having a point of view. If you don’t, you risk being a commodity instead of a unique generator of ideas. Marc Landsberg is known for having a point of view. Several years ago, just before Facebook launched to the public, he was CEO of Arc Worldwide,…

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Instead of hooking up with loads of girls, today’s guys should aim for street cred by over-indulging on something else, says a team of writers at GQ. That thing would be TV. “Telling people ‘I hooked up with thirteen women this weekend’ makes you sound like a creep,” according to GQ’s June article, Stop Flipping!…

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Social and digital media is creating change in our world in ways we never expected. Disrupting businesses, societies and education. The Guardian interviews Don Tapscott as part of their daily series during SMW12. See the full interview, and catch our recap below. 1. Social media is leading us into a new age. The Industrial Revolution…

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