What is one of the hottest topics at Social Media Week this year? Hands-down: How to properly¬†measure social media marketing ROI. No matter what SMW city you call home, you can learn what you need to know about social marketing, how to measure effectiveness and what to do with your data. New York: Powering the…

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Over the past few years, politics has been an important part of the SMW conversation. Featuring speakers from embassies around the globe, mayors, and advisors, like Alec Ross and Susan Crawford, we know government is shifting. But how will social media impact the political processes of the future? Join us for these events in Lagos,…

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It’s all about content. The promise and potential of content marketing became a reality in 2013, with 90% of consumers finding branded content useful, and 78% being more likely to engage with a brand that provides original and engaging content. Large-scale live events, like the upcoming Super Bowl in the United States, are a content…

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With another successful SMW13 behind us, we are already looking ahead to 2014. Powered by Nokia for a fourth year, our next Social Media Week (SMW14) is confirmed for February 17-21, 2014, with an initial lineup of cities to include Barcelona, Copenhagen, Hamburg, New York, Lagos, Milan, and Tokyo. Social Media Week was established we…

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The onslaught of social and mobile is a big disruptor in the digital marketing ecosystem. Brands, Creative, Media, Digital, PR and Social agencies as well as a new category of technology vendors are all pitching marketers their assistance in this new world. In which direction are things headed? Jakob Kalkar, Digital and Media Manager, Carlsberg;…

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We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW13 interaction on a new level… SMW13 is partnering up with HuffPost Live Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical issue….

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Being their third year powering SMW, our friends at Nokia have really come to SMW13 with some amazing ideas around engaging our audience. Never one to want to just be on the stage, Nokia has plenty for everyone to enjoy this February. Not only are they powering our mobile app, SMW Live and SMW RealTime…

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For the third year, Nokia returns as our Global Headline Sponsor; and it just keeps getting better. As one of the leading social brands, we thought it high time you got to know the faces behind the company. We have some great things in store for this February, and we want you to meet the…

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As the year winds down, we begin to ramp up for SMW13. With less than 2 months before we kick off Social Media Week, now is the time we start seeing all incredible events showcasing your creativity. Last February we saw more than 1000 events- we don’t want any of them to get overshadowed. To…

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