creativity
As we enter into our final stretch for event submission, there’s no need for the pressure to be creative to overtake you. We can find inspiration in the most normal of situations. After all, as Rita Mae Brown said, “Creativity comes from trust. Trust your instincts. And never hope more than you work.” To get…
Switch It Up: New Event Formats
Who doesn’t like a good idea? We’re expecting some amazing ideas coming out of SMW13, but we don’t want them to get lost in the shuffle. Even the best content can get buried if not highlighted properly. So, to help your idea stand out, we think a little change of format will help it shine….
In the past four years, we’ve seen more than 3000 events around the globe. What makes some of them stand out time and again? We went about dissecting what do our favorite events have in common- all in time for event submission for SMW13 February. If you’re searching how to make a great SMW event,…
Our twitter lists are growing, our networks are exploding, we’re losing track of our LinkedIn contacts, and we’re trying to manage who sees what of our very published lives. We’re more connected than ever. In turn, our worlds have become overrun by numbers – likes, friends, retweets, follows. It takes the most dedicated among us…
“I am not led; I lead.” Certainly living up to their city’s motto, Sao Paulo is a special place. A regular feature during Social Media Week, we are thrilled to have this bustling city in our September lineup. Their past editions have highlighted the diversity and entertainment focus defines Sao Paulo. From Emicida rapping tweets…
It was all about story. And technology. And the Mediterranean. “With the medium changing so quickly and change changing so quickly, [today’s technology] is really going to look prehistoric in six years,” said Damian Kulash, famed maker of things and singer for the alternative rock band OK Go. Damian was speaking early Friday evening…
No doubt there is amazing content inside the conference hall during the Cannes Lions Festival of Creativity. Even President Bill Clinton spoke last night on the power of advertising to change the world. Inspiration is firing on all cylinders outside as well, thanks to Cannes Also, a showcase of the creativity that exists beyond the…
This is a post co-written by Sally O’Dowd and Michael Murray of DiGennaro Communications. Images courtesy Chevy Sonic. We’ve been hearing a lot about various forms of storytelling here at the Cannes Lions Festival of Creativity. Indeed, as the festival preview indicated, the roots of the festival lie in this art form. Online video technology…
The Cannes Lions Festival of Creativity is usually about firsts. Gather some of the world’s most imaginative and artistic people and you’re bound to get a few surprises. This year is no exception. Chevy Sonic has opened its first festival exhibit, showcasing cars that starred in stunts such as skydiving, bungee jumping and even an…
Rolex creating a tiara logo for women’s watches to complement the crown on men’s watches. Western fast-food restaurants using apps so Indian customers can suggest the regional foods they’d like to see on menus. The Cannes Lions Festival of Creativity doing more robust promotion of its festival app, so that more delegates know they can…