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In both New York and Milan, we’ve partnered with Nokia to show you how to get the most out of Vine. Underpinning our partnership, the NOW Studio powered by Nokia Lumia features short-form video artists will be creating videos and teaching their skills to anyone who wants to learn stop motion, claymation, comedy and more….

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Each year, Fast Company’s Most Creative People in Business highlights the accomplishments of creative individuals driving change across global industries. At SMW, we believe that creativity matters. It is essential to the progression of society and is a vital ingredient to solve the problems of today’s world. We are proud to hear from these creators…

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This is a guest post by Janet Balis, Partner and Chief Revenue Officer, betaworks studio, whose CEO, John Borthwick will be joining us at SMW NYC. Content marketing offers brands an opportunity to tell their stories and connect with consumers. Done right, content marketing strategies not only tell the brand story but enhance it. The…

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Having writer’s block? It happens to the best of us. And while no one has found a cure or solution to writer’s block, many have attempted. So this is my attempt, along with some ideas from Natalie Goldberg’s, Writing Down the Bones: Freeing the Writer Within, to help all of you, and myself, beat it….

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Think back to your favorite memory. I bet you remember exactly where you were, what you were wearing, who you were with, what kind of day it was, the things you saw, heard, and smelled. Your senses play a huge part in the recall of that memory. Well, what if we took this concept of…

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In our connected generation, establishing and polishing your personal brand is contingent on aligning the information that’s available about you on social media platforms to your actual talents, interests and future goals. It is this equilibrium that will allow you to create, evolve and impact. Here are my 5 Steps to Creating Your Personal Brand: Know Yourself Everyone…

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If you’re anything like me and my friends, you have enough embarrassing pictures of them to make a photo album. If you’re a lot like me and my friends… then you actually have a photo album filled with embarrassing pictures of all of you. The fact of the matter is, there are so many of…

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With less than 3 weeks before our event submission closes for SMW13, we know the pressure is on. While some people thrive with looming deadlines, it can be a creative roadblock for others. Before you let it keep you from adding your voice or brand to the conversation this September, check out some of our…

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As we enter into our final stretch for event submission, there’s no need for the pressure to be creative to overtake you. We can find inspiration in the most normal of situations. After all, as Rita Mae Brown said, “Creativity comes from trust. Trust your instincts. And never hope more than you work.” To get…

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Who doesn’t like a good idea? We’re expecting some amazing ideas coming out of SMW13, but we don’t want them to get lost in the shuffle. Even the best content can get buried if not highlighted properly. So, to help your idea stand out, we think a little change of format will help it shine….

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