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DiGennaro Communications

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Here at the Cannes International Festival of Creativity, people attend a week of seminars on topics ranging from global branding to mobile marketing. At the same time, ad agencies and media/technology companies host private events for guests, often at hotels overlooking the Mediterranean Sea. Global ad agency McCann Erickson last night held such an event,…

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The Cannes Lions Festival of Creativity is usually about firsts. Gather some of the world’s most imaginative and artistic people and you’re bound to get a few surprises. This year is no exception. Chevy Sonic has opened its first festival exhibit, showcasing cars that  starred in stunts such as  skydiving, bungee jumping and even an…

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