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Event Spotlight

Members of the audience (pictured above) engage with the panelists in the small group session on storytelling.

Event: Democratizing Storytelling Hosted by: Fieldcraft Panelists: Liz Scarff (@LizScarff): Fieldcraft Studios Nic Seton (@NicSeton): Greenpeace Rosie Shelley (@RosieScribble): Google Alice Klein (@AlicerKlein): On our Radar Quick Recap: Each panelist discussed their storytelling campaigns (process, results) and ended with information on what they learned and tips for those who would want to do similar work….

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Sysomos is no stranger to the Social Media Week community, regularly contributing to our global blog and providing insight into social media trends in our host cities. They’ve also been providing social media monitoring and analytics to help us follow and track all the social media activity. But Sysomos is not just a virtual partner…

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Social Media Week is finally here and we wanted to shed some spotlight on the activities of our global communications partner, MWW Group. MWW Group provides Social Media Week with strategic communications counsel and support and raises and expands awareness of Social Media Week, with special support in traditional media relations, media tours, leadership exposure,…

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When we work with brands during Social Media Week  we have one important rule.  No bystanders allowed!  This means that if your brand wants to be involved, you must step up and make a contribution, play a role and enhance the experience for our attendees.  We are not interested in brands simply splashing their logos…

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We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for…

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“Are we prepared to adapt?”   This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new program that aims to provide marketers with unique perspectives into how social media is impacting global brand communications. This…

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Ogilvy is hosting events around the nation! If you’re going to be in New York or San Francisco next week,be sure to check out these events. If you’re going to be in the city by the bay…. Join Ogilvy to discuss the latest thinking around customer engagement through Social Experience Design (SXD). Ogilvy’s thinking is…

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The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up. For instance, last October, 75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide). What are the implications and where is it all going? How can publishers, advertisers and agencies…

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Join Hong Kong Fashion Geek and Hong Kong’s leading fashion bloggers for a panel discussion on how social media has transformed fashion reporting. The discussion will include topics from the art of engaging fashion bloggers in the online space to whether fashion bloggers should be treated as journalists or celebrities. You can register for this…

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Jyotika Malhotra, “Editor-in-Chic” of Exshoesme.com, is at it again! Malhotra, who is no stranger to Social Media Week Toronto (SMWTO), has been working on an interesting series of integrated programs with students from the School of Fashion and the Ted Rogers School of Retail Management over at Ryerson University. So far, two events have been scheduled…

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