Social Media Tackles Super Bowl XLVII
With over 24 million conversations taking place across social media, Super Bowl XLVII proved to be the most socially engaged Super Bowl ever. Networked Insights was able to navigate the social media “field” during the game, providing insights into the what people were talking about in terms of the advertisers, teams, and even the spectacular…
Go Deep: Deep Focus’ Predictions for 2013
We’ve talked about the major growth of 2012 for the fields of social and digital media across all industries- and this leads us to be excited about the potential of 2013. We’re not the only ones. Ian Schafer of Deep Focus has been a long-standing member of our Advisory Board- and he knows social and…
Social Media Needs a Super Bowl Ad
When Twitter ran its first television commercial in late spring, it was a moment many had been waiting for. Myself included. It was a great beginning, something to build on. But the company should think bigger. Much, much bigger. As I reasoned three years ago, Twitter should develop a Super Bowl ad. No, not anything…
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between…
This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…
Move Fast: Top SMW12 Social Business Events from Eric Edge
Who better to talk about incorporating social into business than Facebook’s Eric Edge, Head of Marketing Communications? So, we asked him to share his top events. While these are based in London, most of them are livestreamed, meaning you can still take part no matter where you are. And if you want to know why…
This is the final post in a series of guest posts from our Small Business Sponsor, Constant Contact. Lisa Sparks, Regional Development Director for Southern Florida, concludes our Small Business series with some guidance on sustaining interest in social marketing. To learn more about Lisa and her role in Florida, check out our local profile…
When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact –…
This is the fourth in a series of guest posts from our Small Business Sponsor, Constant Contact. Wendi Caplan-Carroll, Regional Development Director for New York, builds on Annette Iafrate’s tips for supercharging your Facebook presence. To learn more about Wendi and her role in New York, check out our local profile on her! You…
Maybe you have seen one, a Facebook post from one of your 500 friends saying how down they feel and how they are thinking about hurting themselves. When you see this post not only are you witnessing someone else is crisis, but it puts you in a crisis of your own. What should you do? What…