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Beginning with the Ancient Greeks, Western culture has always valued athletes. Over time, athletes have become increasingly influential, using everything from brand endorsements and social media to build their own personal brands. In fact, athletes and teams often have more influence and reach than the brands they promote, according to real-time marketing and social media…

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Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook’s f8 developer conference contained more…

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While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were more balanced across the landscape, and as the months progressed from Spring to Summer, the changes got…

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  Brought to you by MWW GROUP According to a study released this week by small business insurance company Hiscox, 64% of small business owners don’t believe social media is important.  What’s more, 50% say their businesses could not run without word-of-mouth marketing, while only 4% say social media – today’s equivalent to word-of-mouth – is a…

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The importance of social media and how it relates to business is a hot topic. From how these tools/apps can improve brand awareness, increase connections with one’s customers, to improving customer service along with many other things. More and more businesses need to understand the importance of social media and how it can impact their…

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by Tim Lloyd, Britain is enjoying unseasonably hot weather at the moment, so the countryside is packed with people enjoying long weekends and holidays. Last weekend that included me. In many rural places throughout the British Isles there is often little or no cell phone coverage, so much of the time social media is relegated…

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by, Jed Singer After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three months have brought to the social media space. January Facebook Deals Internationally – On the last day of January, Facebook launched deals…

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On the heels of our Social Media Week Los Angeles announcement last week, we are psyched to publish the Milan city schedule today for September 20-24. You can view the Milan schedule by going to to their city page and navigating to the schedule tab, or else by going directly to milan.socialmediaweek.org. Milan city partner Marco…

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About this Guest Blogger: Johnny Makkar is a digital marketer who blogs at Attention Digital. You can follow Johnny on Twitter @jsmakr. No matter which location-based social app you prefer, they can all be useful during Social Media Week to network with other attendees, find nearby food venues, and discover other activities to compliment our events….

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