Recently we shared some details about a new global initiative for Social Media Week, which we said would be launching soon. We are excited to announce that that program, the Borderless Brands initiative, will launch tonight with a kick-off event at JWT featuring participation from leading speakers at Facebook, GE, PepsiCo, AOL, and SapientNitro.
What is it? Borderless Brands is a new program that aims to provide global marketers with unique perspectives into how social media is impacting global brand communications.
Taking place during Social Media Week (Sept 19-23), the Borderless Brands experience will take a group of senior executives who will be invited to participate in a week-long tour of three international Social Media Week cities. Over the course of the week they will meet and engage with media & technology innovators around the world who are shaping the future of social and mobile media.
This launch event tonight at JWT Worldwide brings together CMOs and senior brand marketers on both the agency and client side, will to explore an understanding of the Borderless Brands concept through the following topics:
- What it means to build a truly borderless brand in today’s shifting communications landscape?
- What is the role of social & mobile media in brand building & global communications?
- How does a global brand harness the collective power of consumers for brand building and fan engagement?
- How does a global brand defend and protect itself in the new borderless arena?
- How should brand teams working across geographic borders organize their internal communications?
- How does a global brand communicate its core message across culturally diverse markets?
This event will begin with a presentation called “Achieving Digital Fitness in a Borderless World”, by Bonin Bough , Global Director of Digital, PepsiCo. Following Bonin’s presentation, the featured panel, “Borderless Brands: Social Space Exploration” will begin.
Featuring:
- Moderator: Todd Wasserman, Mashable
- Linda Boff, Global Director of Marketing, GE
- Bonin Bough, Global Head of Digital, PepsiCo
- Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
- Taylor Gray, VP of Marketing & Social Media Strategy, AOL Huffington Post Media Group
- Freddie Laker, Vice President, Digital Strategy – Global Brands, SapientNitro
- Peter Nicholson, Chief Creative Officer, JWT
Registration for the event tonight is unfortunately closed. We will be recording the session and distributing the videos online.
LEARN MORE
If you would like to learn more about the Borderless Brands program, please contact me, Ben Scheim to schedule a time to discuss the program in more detail. You can also find more about the program here.
