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David Eastman, CEO, JWT North America, kicked off SMW NYC at our Advertising & Marketing Hub with his keynote, “Social is Eating the Web.” Immediately following, attendees enjoyed “Going Private in Public: How People Are Reclaiming Privacy in the Age of Openness,” led by Ann Mack, Director of Trendspotting at JWT. In an era when…
What would Don Draper think about the Cannes Lions Festival of Creativity? He probably would have been on the main stage, speaking to a packed room about advertising’s power to make emotional connections, perhaps drawing from the Kodak carrousel and poignant family memories. And he definitely would have been seen at The Gutter Bar until…
Facebook, Google, Amazon, and Apple have all changed the social and digital landscape. CEO of JWT, David Eastman highlights just what these four have excelled at and how they’ve shaped what we do currently. Watch his insights below, and catch our recap of the major trends you need to know: 1. There is a battle…
When we have conversations with brands and organizations, we often speak of the opportunity to “Get Involved” in Social Media Week. At first mention, this opportunity may sound quite broad, but the Social Media Week platform is set-up to provide a sliding scale of frictionless and cost-free entry points for involvement, starting as simply as…
We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation talking through the concept of what it means to be a Borderless Brand and what challenges those brands face in innovating for…
“Are we prepared to adapt?” This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new program that aims to provide marketers with unique perspectives into how social media is impacting global brand communications. This…
Recently we shared some details about a new global initiative for Social Media Week, which we said would be launching soon. We are excited to announce that that program, the Borderless Brands initiative, will launch tonight with a kick-off event at JWT featuring participation from leading speakers at Facebook, GE, PepsiCo, AOL, and SapientNitro. What…
Today we are thrilled to announce the (nearly) final locations for the next edition of Social Media Week (SMW) this September 19-23, 2011 and, most importantly, details on how you or your company can Get Involved in the global event.The initial lineup of seven confirmed locations announced in April included returning cities Milan, Berlin, Buenos…
This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members. David Eastman is CEO of JWT North America. He is responsible for the overall management and strategic direction of the North American network with a particular focus on the JWT head office, New…
Social Media Week’s global partner and collaborator JWT has released the following “100 Things to Watch” in 2011. This time of year we are bombarded by these types of posts, but in our (slightly biased) opinion, this is by far one of the more comprehensive and insightful. View more presentations from JWTIntelligence.