Sharing my top picks for Social Media Week LA

“Los Angeles”

Sharing my top picks for Social Media Week LA

Thursday, September 15th, 2011

Later this week I will be sharing my global picks for events which have caught my eye. Of the 600+ that have been registered so far, I’m attempting to curate around 100, which is an almost impossible task and a bit like choosing your favorite kids.

In the meantime, I wanted give you a teaser and share my top picks for Los Angeles, which is where I will be during the first part of Social Media Week, before heading to Chicago for the final few days.

In addition to events I hope to attend as a participant, I have also listed a couple which I will be moderating at Ogilvy’s event space in Culver City.

Monday

SMWLA Opening & Keynote: Robert Tercek
How to Attract A Social Audience For Interactive TV Hosted by Music Choice
SMW LA OPENING PARTY

Tuesday
The Mobile Marketing Revolution – Gimmick or Here to Stay?
Social Engagement Advertising, hosted by SocialVibe
Sustainability 2.0: Harnessing the Power of Social Media to Promote Change
Mobile Goes Social at The Primetime Emmys
TV Goes Social @ What’s Trending, with Shira Lazar
Startup Demo Cocktails, hosted by Ogilvy

Wednesday
Connecting to Los Angeles: Creating Civic Life in LA
Brands as Publishers: From 360 degrees to 365 days of engagement
Powering Collaborative Engagement Through Social Media, hosted by GOOD magazine
Digital LA – Social Media for Social Good panel
Cracking the Code of Social Entertainment, with BuzzFeed & Funny or Die

Thursday
Free Movie Screening of Participant Media’s Circumstance presented by Take Part & SMW LA
Tubefilter Presents: Klout, EQAL, Attention Span Media—Gettin’ Social in Online Video (Open Bar)

Friday
The Social Nonprofit: Use Social Media to Find Supporters, Engage Donors & WTF (Win the Future)!
SMW CLOSING PARTY, sponsored by SocialVibe

I hope this was useful and you have the opportunity to attend some of these sessions. Also check out our new RealTime App, powered by Nokia, which provides a way for you to connect to the real-time conversation across all 12 cities. For updates on next weeks event in LA follow @smwla.

Tags: "Los Angeles", Ogilvy, SMWLA
Posted in Event Spotlight

SMW Sampler: A First Teaser of Events This September

Wednesday, August 10th, 2011

As a postscript to last week’s release of the preliminary schedule for SMW, we’re thrilled to report that already an amazing 250+ events have been submitted around the globe.

To see the entire global schedule for Social Media Week this September, go to socialmediaweek.org and click the “Schedule” button to see what’s confirmed so far, or else go to http://socialmediaweek.org/schedule/. To see city-specific lists, choose your preferred location from the drop down menu.

Registration to attend events begins on September 6, but as stated above, for now you can choose events you are interested in and “Save to Favorites”.

Here’s a handful of our favorites so far from the early confirmations (click event links to read more):

Social Buzz Awards (SMW Glasgow)

Social Buzz Awards are launching to celebrate and reward the best in social media communications in the UK and will recognise the individuals, companies and organisations who are transforming the use of online to communicate with people in new and innovative ways. The judging is set to take place in Glasgow as part of Social Media Week Glasgow. The list of judges includes well known names from Google, Tesco, and BBC.

Improvised Innovation: The Second City and The Chicago Tribune (SMW Chicago)

A 150 plus year old powerhouse newspaper and a 50 plus year old legendary comedy institution wouldn’t seem to have much in common, but a closer look at the two companies and their unique partnership provide a fascinating look at how the landscape of new media has fostered unprecedented collaborations and innovation.

Journalism In the Age of the Tweet (SMW Chicago)

How do journalists deliver news via Social Media? How do the advantages and restrictions of Social Media change the shape of Journalism? Can you be a journalist that is distinguishable from “citizen journalism”?

Panelists will include Trib Nation Manager James Janega, Time Out Chicago President and Editor in Chief Frank Sennett, and others. Chicago Tribune VP of Digital Bill Adee will moderate this session at the Tribune Tower

Berlin Election: Who won the social media election? (SMW Berlin)

The Berlin city-state elections will be held on September 18. On September 19 Social Media Week will assemble a panel of experts to analyze the impact of social media on the vote. Did any issues arise via social media? Did any candidate use it well, or badly? Was it an influence at all, and if not, why not? What does the pattern of social media use in the Berlin election tell us about the forthcoming federal election in 2012? Supported by Projekt Zukunft.

Traveling Inside of Innovation (SMW Milan)

A whole train (11 couches, 600 people) will go from Rome to Milan as a traveling “innovation lab”, a unique experience at 300 km per hour. Attendees will have a chance to meet experts, investors and digital media with the Speed Business formula (15 min turnover). Upon arriving at the Press Conference in the Royal Room at the Central Station in Milan and the first Italian Digital Mission. Sponsored by Ferrovie dello Stato Italiane (national railway company). See the Milan team’s last SMW train voyage here.

Tim Wright of Twintangibles and city partner lead for Glasgow said, “We are getting really excited about what is happening for Social Media Week in Glasgow because already we seem to be well on course to hit one of our key targets – diversity. We want Glasgow to demonstrate the breadth of impact social media and mobile communications is having through diversity of topic, venue, participants, hosts and event types and we are getting bowled over on every one of those fronts. We will have tweetups, flashmobs, workshops, seminars and speaker-led events to really cover the map.”

Social Media Doesn’t Exist / Las Redes Sociales No Existen (SMW Bogota)

An author, entrepreneur, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline. His conference during the Social Media Week Bogotá will explain how social media cannot be conceived without an strategy behind it and how it has to be done together with traditional media in order to be successful.

Does the web improve the quality of our lives? (SMW Milan)

A conversation on how society is using social aspects of the web to change the way we live day-to-day, with a focus on social shopping, job searches and the smart city phenomenon
Speakers: Oliver Schurer, Jamie Wong, Micah Sifry, n. 1 speaker of Ford, n. 1 journalist, Milan City Manager, n.1 psychologist

Smart Cities: Top-Down to Bottom-Up (SMW Moscow)

Social media make our cities smarter. It is much easier now to find out, report and solve everyday issues and make our lives more comfortable. The processes work both ways: from big companies like IBM and Cisco and governments who provide infrastructure and build platforms for people to be involved in city life to small scale projects that quickly grow and engage more and more users in the process. Traffic jams, food, co-working, renovation: this and many other themes unite people through social networks.

How to Plan, Organize and Succeed In Social Media as a Brand and Crown Corporation (SMW Vancouver)

VIA Rail Canada will host a panel discussion on September 19th at the historic Vancouver Station to discuss the various elements of social media strategy, planning and communications, based on their experiences as a crown corporation and national brand. The panel will consist of those who are responsible for social media at VIA Rail, as well as well known social media influencers from Quebec and Ontario. VIA will also share recent results from a national social media initiative that will have taken place only hours before the panel begins.

Women on the Web: Do Entrepreneurial Opportunities Exist For Them on the Net? (SMW Buenos Aires)

A session with a specific target: entrepreneurs. In this talk Marina Ponzi, who has worked several years in the field of technological entrepreneurship from a gender perspective, looks at the map of opportunities, needs and challenges facing women entrepreneurs in the social media world.

Social Media for Social Good (SMW Los Angeles)

Social media is essential for bringing like-minded people together online and offline to connect communities and create social and political change. This session will explore several successful strategies to build real-world connections and impact using social media strategies. We\’ll look at the risks, challenges, and opportunities of moving discussions and interactions from the digital to the real world, and talk about how to manage both concurrently. We\’ll have case studies from politics (Strategic Productions), social value business (Neighborgoods,net), and a nonprofit advocacy group (Los Angeles Alliance for a New Economy).

Submit Your Own Event

That’s just a sampling of what’s to come this September in our twelve cities around the globe. It’s not late to submit your own event if you haven’t yet–join Google, Ford, BBC, Financial Times, and more to get involved and position your organization at the center of the conversations impacting your industry. Give your organization the opportunity to facilitate dialogue around a pressing theme or topic by hosting an event in your city.

If you’re looking for inspiration on planning your event, go here and here to get some ideas from us on how to put together something new and fresh and outside of the traditional event framework.

Tags: "Los Angeles", glasgow
Posted in City Focus, Event Spotlight, global

Get Involved In Social Media Week Los Angeles

Friday, July 15th, 2011

Our twelve Social Media Week teams around the globe have been making great headway in developing the program for the events of September 19-23. The SMW Los Angeles team, run by SocialRadius, put out an announcement today encouraging their community to get involved:

In Los Angeles, the event will take place at five “content hubs” in Santa Monica, Beverly Hills, Hollywood, downtown LA and a fifth location yet to be determined. There will also be more than 50 events, ranging from keynotes by leading voices in the social media world, to sponsored breakfasts and parties, with all topics focused around more than 25 aspects of social media. Most of the events will be free and open to the public, while a few will be sponsored and free to top thought leaders in their respective communities. Categories to be covered during the week include social media’s impact on the following fields: advertising, automotive, banking, e-commerce, entertainment (film, music, TV), dating, environment, fashion, gaming, government, health, legal, media, mobile, multicultural, parenting, social good and sports.

“Los Angeles has a unique legacy in social media,” said Michael Terpin, CEO of SocialRadius. “From the pioneering efforts of MySpace and Huffington Post to the unique contributions of the entertainment industry to the rapid growth of Twitter and YouTube, LA is well-positioned to become America’s capital of social media content and community. We are delighted to engage with our robust community to explore, learn about and spread the word about all aspects of social media for one week in September.”

Read more here.

If you’re interested in getting involved in Social Media Week Los Angeles, go here to learn more, and of course, please let us know if you’re interested in connecting with any other cities here!

Tags: "Los Angeles", #smw, get involved, social media week
Posted in City Focus, Getting Involved

A Look Through Social Media at Our Host Cities: Starting With Los Angeles

Thursday, July 7th, 2011

With the second Social Media Week of 2011 starting to creep up, Sysomos, a Marketwire company, is happy to once again be involved in this exciting week of learning, sharing and connecting. As with the February 2011 SMW Sysomos will be providing social media monitoring and statistics including daily blog posts. However, this time we also are getting involved long before Social Media Week actually starts.

Using Sysomos’ industry leading software for social media monitoring and analytics, MAP and Heartbeat, we have instant and unlimited access to all social media conversations and can quickly see what’s happening, why it’s happening and who’s driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, message boards, forums, wikis and major news sources so that we always have a pulse on what’s going on in social media. We plan to use all of this data to bring you insights on what’s happening during Social Media Week as well as what is happening in official SMW cities leading up to the event.

Starting this week we will be shedding some light on social media in each of the 12 official cities that will be hosting Social Media Week events in September. In these posts we will be providing some general data on how social media is being used in each of these cities as well as what specifically these cities are talking about in relation to social media. Hopefully these posts will help to raise awareness of what aspects of social media are important and on people’s minds in each city and maybe even inspire a few sessions for SMW.

To kick off our series we are starting with a city that everyone knows, the city of angels, Los Angeles. For this analysis we decided to look back at six months worth of data to provide some high-level demographics and analysis of what is going on in the social sphere in Los Angeles. Then, as a next step, we reanalyzed the data to dig deeper into what people in Los Angeles were actually saying about social media.

Over the past six months our Sysomos social media monitoring and analytics platform was able to find 431,112 blog posts, 84,133 online news articles, 3.5 million forum postings and 67.3 million tweets that were marked as originating from Los Angeles.

Graphed out in a popularity chart we can see a timeline of how all thius social media action took place. Twitter, just by sheer numbers overshadows most of the other mediums. However, we can see that social media traffic seemed to hold a steady pace over the first part of the year and then in April traffic of tweets coming from Los Angeles seemed to start to grow and has been on a semi-steady incline ever since.

Next, we pulled up a word cloud that crosses all mediums Sysomos scans. Here we can see the words that are appearing the most in all talk in social media coming out of Los Angeles. While it’s hard to get a story from this word cloud as it’s not looking at a specific topic, we can still get an idea of what’s on the minds of social mediaites in Los Angeles

A deeper dive into who is writing blog posts that come out of Los Angeles actually reveals quite a bit about the social media scene there. Firstly, we looked at the industires that these blogs tagged themselves as writing about. No surprise here, but the majority of blogs in the Los Angeles area say that they write about arts, meaning movies, television, music and other art forms. Following arts, communication is the second most blogged about industry.

We then got a little bit more granular to find out who was writing these blogs. Our system, which scans for user provided data, showed that 64% of blogs from Los Angeles are being written by males with the other 36% being written by females. We also found that 41.6% of blogs are being written by bloggers aged 21-35. 27.6% of blogs are being written by people aged 35-50, being followed by people 20 and under at 16.6% and finally those aged 50 and above making up 14% of bloggers in Los Angeles.

Twitter is a bit harder to pull demographics from as the service doesn’t require a user to provide any data beyond a name and a location (and some people don’t even supply a location). Luckily, thanks to a industry exclusive system we’ve developed at Sysomos we are able to identify the gender of Twitter users. A look at the last six month of tweets from Los Angeles reveals that the gender distribution on Twitter is quite even with males accounting for 51% of tweets and females 49%.

For the next set of data, we looked at activity in social media coming from Los Angeles that specifically referenced social media (talked about it). Here we found 4,034 blog posts, 349 online news articles, 452 forum posts and 84,421 tweets that specifically mention social media.

From this activity we then ran a buzzgraph report. Buzzgraphs show the words being used most in conjunction with our search term (in the case “social media”) and how those words are connected. Looking across all social mediums we were able to plot out the buzzgraph you see bellow. Right in the center we can see Facebook and Twitter and strong connections between the two, so we can assume that these two social networks are being talked about the most when people in Los Angeles are talkgn about social media. Around the outskirts of the buzzgraph we can see some other topics that are being talked about a lot in realtion to social media such as “marketing,” “communications,” “politics,” “promotions” and “business” to single out a few.

From these words we then plotted out a top ten chart of the most popular words being used when talking about social media to hopefully help inspire ideas for Social Media Week sessions and panels. The top ten words being used when talking about social media in Los Angeles are:

Network
People
Share or sharing
Business or businesses
Twitter
Politics
Promoted and promotions
Facebook
Tweet
Website

Hopefully this post has helped to shed a little light on the social media world of Los Angeles. We’re also interested to know what kind of information you, our audience, is interested to know about in regards to our 12 (now 11) Social Media Week host cities, so please leave a comment bellow and we’ll try to work in some of the suggestions to future posts.

We’ll see you soon for our next installment here or feel free to interact with us in-between posts through Twitter by contacting @Sysomos or myself at @40deuce.

Tags: "Los Angeles", Social Media Analytics, Social Media Monitoring, social media week, sysomos
Posted in City Focus, Reports

Event Partner Spotlight: The Paley Center For Media

Friday, September 17th, 2010

Providing interesting spaces for Social Media Week events is an important part of what makes our events so exciting. We achieve this goal by identifying and connecting with partner organizations in Social Media Week cities that own beautiful, unique or underused spaces and opening them up for SMW events. One of our most valued and long-running partners on this front has been the venerable media institution The Paley Center for Media, and we are pleased to announce that the Paley Center will be reprising their role as an event partner this September for a number of events.

The Paley Center for Media–formerly the Museum of Television & Radio–with locations in New York and Los Angeles, is a leader in discussions about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Through their host of public programs, including PaleyFest, InsideMedia and DocFest, offer fans and enthusiasts of media the chance to see screenings of their favorite programs and listen to in-depth discussions explaining on what goes on behind the scenes. On the other side, their Industry Programs provide the opportunity for media business executives to get together to debate and discuss pressing issues facing all spectrums of media, communications and technology, through over forty annual events in their Media Council and International Council series.

For Social Media Week last February in New York, the Paley Center served host to the SMW Global Press Conference as well two panels on branding and social CSR (click for links to videos of each session). Thanks to the great generosity of the Paley Center in Los Angeles and its Executive Director Craig Hitchcock, this September they will again host three events, detailed below:

Monday, September 20, 9-11am
Social Media Week Global Press Conference

RSVP here: http://smwopeningpress.eventbrite.com/

Join Toby Daniels, Founder and Executive Director of Social Media Week; Erick Brownstein, Lead Organizer for Social Media Week LA, and the other four Social Media Week city partners; along with Pip Marquez de la Plata, SVP of Marketing for Meebo, and other Social Media Week partners and advisory board members for a press briefing to kick off the global conference.

In addition to providing highlights for the week and showcasing what is happening in each of the participating cities, the organizers will also be making a number of very important announcements.

Wednesday, September 22, 8:30-10:30am
Hollywood Gets a Social Makeover, sponsored by the Financial Times

RSVP here: http://smwfinancialtimes.eventbrite.com/

The new ages of digital and social platforms have brought exciting changes in the way audiences interact and connect with their entertainment. This conversation will explore how Hollywood studios and other global media companies are using digital and social media to advance their businesses and reach new audiences, seizing on opportunities and managing challenges posed by new platforms.

Matthew Garrahan, Los Angeles Correspondent for the FT, will moderate the discussion, and panelists include:

Tom Lesinski, President, Paramount Digital Entertainment
Jake Zim, Vice President of Digital Marketing, 20th Century Fox
Courtney Holt, President, MySpace Music
Ross Levinsohn, Managing Partner, Fuse Capital

Wednesday, September 22, 7:00-9:00pm
Social Entertainment Platforms, featuring FunnyOrDie.com

RSVP here: http://smwfunnyordie.eventbrite.com/

Funny-or-Die CEO Dick Glover will lead this evening event that will explore the creative, monetization and audience building strategies required to build successful social entertainment platforms.

In what will be a highly charged, fun and creatively fueled debate, Dick and five other speakers will participate in a head-to-head debate over the course of three 15-minute rounds. Each speaker will have a chance to ask their counterpart three pre-prepared questions. A moderator will be on hand to judge the fairness of the questions and directness of each speakers responses.

Confirmed speakers include:

Dick Glover, CEO, Funny-Or-Die
Seth Sternberg, CEO and Cofounder, Meebo
Scott Ehrlich, CEO, Agility Studios
Larry Tanz, President, Vuguru Media
And more to come!

Please check out these events as each–especially the two panels–should be truly fantastic. And thanks to The Paley Center for Media for once again partnering with us on Social Media Week this year!

Tags: "Los Angeles", #smw, announcement, events, Financial Times, Funny-or-Die, Paley Center, schedule, social media week
Posted in City Focus, Event Spotlight, global, Local Partner Spotlight, Partner Profiles

Virtual Event Spotlight: The Twelethon and Inner-City Arts

Wednesday, September 15th, 2010

One of the most exciting components of the September 20, 2010 Social Media Week Global Press Conference at The Paley Center for Media in Beverly Hills, will be the launch of a unique and powerful fundraising website, Twelethon.com, organized by Social Media Week LA city partner Erick Brownstein and his team at the New Agency.

Consisting of one part talent show, one part non-profit and many parts social media, Twelethon.com will wrap the mission of raising funds for a downtown Los Angeles Inner-City Arts organization around the dynamic concept of a creative content hub throughout Social Media Week this September 20-24. Inner-City Arts, site of the SMW Opening Party on Monday evening, has been an oasis of creativity and learning in the heart of LA’s Skid Row since 1989, and Social Media Week LA is very enthusiastic about working with them on this project.

Beginning September 13th, people from all corners of the social media landscape – celebrities, activists, bloggers, artists and more – will be invited to record and submit their personal interpretations of the Twelethon’s tagline, ‘Express Yourself: Creativity Matters.’ Submitted videos can be up to three minutes in length and will display the variety of ways people express themselves creatively; from a tap dance to a short film to a few jokes…even finger painting with their kids. Amateurs and professionals alike will commingle on Twelethon.com with both recorded content, livestreamed performances and an ongoing live feed from the event’s Creativity Room in Hollywood.

“Creativity inspires creativity and we’re hoping for a snowball effect of creative expression, ultimately inspiring people to support Inner-City Arts with a financial donation,” explains Erick Brownstein, founder of The New Agency and lead organizer of Social Media Week Los Angeles. “The beauty of the Twelethon and social media in general is that it can provide an open platform inviting participation from the young and the old, the famous and the aspiring, the talented and the…inspired.”

Adds Inner-City Arts President and CEO Cynthia Harnisch: “We are thrilled to be working with Social Media Week Los Angeles on Twelethon.com. Our organization was founded on a belief in the power of creativity and innovation and the Twelethon beautifully captures that spirit.”

‘The Twelethon site is produced and powered by the generous efforts of LA city partner Simian/Volta Media. You can check Simian out at gosimian.com.

Please take the time to find out more about this project at Twelethon.com and we encourage you to contribute in whatever way you are able. For more information, please contact SMW LA coordinator Dawn Sinko at Dawn@TheNewAgency.com.

Ben Scheim is vice president of partnerships and communications for Crowdcentric and a director of Social Media Week. Please reach out to him if you are interested in discussing brand partnerships or sponsorships for Social Media Week. He can be reached at ben@crowdcentric.net.

Tags: "Los Angeles", #smw, announcement, events, partners, schedule
Posted in City Focus, Event Spotlight, Getting Involved

Social Media Week City Focus: What’s Happening In Los Angeles

Thursday, September 2nd, 2010

This is the first in a series of posts zoning in on the various cities of Social Media Week September 2010 and taking a look at the exciting things going on there.

Today we will focus on Los Angeles, the largest of the five Social Media Weeks this September, and the global headquarters for the week.

With over fifty events on the schedule already, the only proper word to describe Social Media Week LA would be massive. While there’s no way we can fairly cover everything set to take place during the week, we’d like to offer you a quick overview now of some–but by no means all–of the highlights for the week. Check out the Los Angeles city page and the LA schedule to learn more!

The Inner-City Arts Twelethon
The Inner-City Arts Twelethon is without doubt one of the most significant pieces to the week, and is significant enough that it deserves its own separate post. Serving as a platform to benefit Inner-City Arts (ICA), for over twenty years ICA has been an oasis of learning, achievement and creativity for under-served children in the heart of Skid Row. The “Twelethon” is the fund-raising component running throughout the entire week. From the opening press conference at 9am on Monday morning to the closing party on Friday night and every event in between, we will use the conference as a platform to generate awareness about the crisis of creativity in the educational system and raise funds to support arts and learning. More to come on this event on the global and LA city SMW blogs, but please contact LA city partner Erick Brownstein to learn more.

Opening Party
At the Inner-City Arts campus, we will be joined by Sir Ken Robinson and others to officially kick-off Social Media Week. We will call attention to the Twelethon, the virtual telethon that will be running all week to raise awareness about the crisis of creativity, to generate support for arts and learning and to raise funds for ICA.

The Future of the Social Web, sponsored by Meebo
In a future where an individual’s social graph will be entirely portable, a future where users can connect to each other from their websites and others, and advertisers can interact with consumers within this environment, what are the new approaches to design, content optimization and advertising experience? Brought to you by Social Media Week Global Gold sponsor Meebo, this session will be presented by their CEO Seth Sternberg and facilitated by top design thinkers, in a highly interactive, experience-based workshop. The workshop will call upon leading figures from the spheres of design, content, and advertising to explore questions for how we can each can contribute to a richer and more connected social web.

Listening & Engaging with the Public: Political Process in Social Media
At City Hall’s prestigious Bradley Hall, this event will focus on how government uses social media to shape policy with their constituencies. Panelists will include city, state and federal government strategists and agency representatives.

Democracy Video Challenge Film Screening
With the US State Department, a screening hosted by the Director’s Guild of America of the six winning Democracy Video Challenge entries. The Democracy Video Challenge is part of an initiative which empowers a global online audience to share their views on democracy by completing the phrase “Democracy is….”

CleanTech LA and Venture Capital
Industry panel discussing the application of social media platforms in the clean technology field. Panelists will range from established social media cleantech groups to new clean tech initiatives seeking to capitalize on social media techniques. This event will provide tremendous exposure to the Los Angeles Clean Technology community.

Location-Based Marketing: To Checkin or not to Checkin
This highly focused event will explore the potential of location-based marketing as a new channel. What’s in it for consumers? What’s in it for marketers? Companies present include DoubleDutch, MyTown, PlacePop, Stickybits and Whrrl.

Startup Demo
Hosted by Schmoozd, TechZulu and AsAble.com, StartupDemo is an opportunity for early stage startups to showcase their new products and/or services. Founders use StartupDemo as an opportunity to get frank feedback from VCs, angels, peers and the technolust.

Live Nation at the House of Blues presents, “The Next Stage of Engage – Bringing Online Live Music Communities to Life”
A live whiteboard session with industry leaders from multiple touch points to live music fans. We will brainstorm how to connect the dots between: artist-to-fan direct, content sites, interactive platforms, venue operations and more.

Biomimicry: Social Media & Science
- A small group of graduate science students from USC’s Viterbi School pursuing careers in science journalism teleconference with a class at Stony Brook University in New York. They will use an improvisation ‘game’ based on biomimicry to explore the productive paths for science journalism careers in a networked world.

Brands Engaging on the Social Web
Two panels will explore themes relevant to brands engaging with customers online:

Brand Assassins: Proactive defense: Social media provides brands with amazing opportunities to connect with consumers outside of traditional advertising. However, the new online landscape also creates additional risk for businesses online.
Building a Connected Brand: A Case Study in Integrated Marketing: This panel will explore the strategies and results around a very successful and fully integrated online campaign from Avery Office Products. Attendees will learn how Avery has personified the concept of a Connected Brand to bring the strengths of analytics, SEM, social, and display to the forefront of their marketing plan in new and innovative way

And this is just a starting list of the over fifty events taking place during the week. Again, check out the Los Angeles city page and the LA schedule to learn more, and go here if you want to get involved!

Tags: "Los Angeles", #smw, announcement, schedule, social media week
Posted in City Focus, global

Amazing Brand Partner Opportunities with Social Media Week

Thursday, August 26th, 2010

As you all know Social Media Week is just under four weeks away and we’re incredibly excited to see the depth and diversity of each cities program of events–and best yet, there are still many opportunities for you and your brand to get involved.

The teams in LA, Milan, Bogotá, Buenos Aires and Mexico City are pulling together a global program consisting of more than 200 events, covering industry sectors such as politics, publishing, film, education, music and also topics such as the rise location based services, social media monitoring and metrics and social graph optimization.

This year the conference is supported by some of the world’s largest media companies, including the New York Times, The Financial Times, Fox Latin-America and El Tiempo. Also, we are delighted to be working with the US State Department on a very unique event that will be live streamed around the world, which aims to celebrate US technology innovation.

To fulfill our goal, which is to connect people globally around emerging trends in social and mobile media, we are looking to provide a number of unique services, which we are looking for brands to support. If your brand or perhaps one of your clients is interested in supporting any of the following initiatives, we would love to hear from you:

- Live streaming: We have secured a company to be announced soon as our global streaming partner, but we are looking for a brand to be the global sponsor of our live streamed events, which will be watched by more than 50,000 people in 80 different countries.

- Location Services: We are looking to launch a real-time application that allows visitors to our site to see who is checking in to Social Media Week events, where they are on a map and what the primary hot spots in any given city are. We are looking for a brand to support this application.

- WiFi & Mobile Connectivity: Providing WiFi is always a challenge, especially given the distributed nature of the conference. We would love to be able to provide mobile hotspots at multiple venues throughout the participating cities.

- Real-time Conversation: With literally thousands participating to help make Social Media Week a success, the level of real-time communication and collaboration is incredible. We will be building out an solution that aggregates everything into one application and delivers the real-time feed in a compelling and visually interesting way. This application could be branded by one of your organization or one you know.

- Social Scheduling: Over the coming weeks, tens of thousands of people will be interacting with our social scheduling tool as they plan their personal program. The scheduling tools, run by our partner SCHED*, receive a huge level of traffic and can be branded in a number of different ways. We are also considering launching a iPhone version of the schedule, which can also be branded.

- Translation: Social Media Week will be hosted in Italian, English and Spanish languages. We are building out a number of tools to help share as much of the content as possible in as many languages as possible. We would love to do more and finding a way to align a brand with this opportunity would be terrific.

As you can see we have some amazing ways for brands to play a vital role in helping to support Social Media Week’s mission of connecting people globally around emerging trends in social and mobile media.

If your brand or one you know might be interested in discussing any of these opportunities, or any of our other partnership packages, please don’t hesitate to let us know. You can get involved with Social Media Week on a global level by going here, or by contacting me, Ben Scheim, at ben@crowdcentric.net!

Tags: "buenos aires", "Los Angeles", "mexico city", "US State Department", bogota, milan, sched
Posted in Getting Involved, global

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Social Media Week

February 13-17, 2012

NOW OPEN

Social Media Week

“Los Angeles”