Marketing
Santa Claus Analyzes 2012′s Holiday Movies
The holiday season is my favorite time of year. It’s not just the festive decorations, Christmas themed music, ugly sweaters and copious servings of eggnog that make me joyful, it’s going to the movies! This time of year I work hard to avoid shopping malls by watching as many films as I possibly can. Since…
This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…
London got together in a packed house on Thursday to talk fashion for almost an entire day for #SMWLdnFashion. Partnering up with Nokia, major topics included: Influence, engagement, & customer service Who’s rocking social fashion Data driven fashion and the death of trends The future of fashion Fashion is becoming highly data driven and some…
NYU professor Dr. Paul Horn famously said “Innovation occurs at the intersection of invention and insights.” In today’s climate of rapid decision-cycles, successful marketing is as much about discipline as it is vision. The challenge throughout the process – conceptualization, architecting, development, and launch – is staying true to the insights that originally revealed the…
This is a guest post by Lisa Chau and Daniel Vahab. What began over 40 years ago as a comic book convention has flourished into a pop culture bonanza full of devoted fans and big-name celebrities, including Kristen Stewart, Mila Kunis, Tim Burton, Will Ferrell, Robert Downey Jr. and Arnold Schwarzenegger. Comic-Con 2012 spanned four days…
The 2012 Communicating the Museum Conference is starting in 3 days (28 June), but some of the speakers are already around (can’t blame them – NYC is gorgeous). I managed to talk with one of them, Jackson Pellow, from the Australian National Maritime Museum. We talked about how to conquer the international museum audiences with quirky videos. Find out…
If you haven’t seen the video yet, it’s a heartbreaker. A school bus monitor bullied for over 10 minutes by teens that are eerily unaware of the horror of their actions. The proceeding events are a 21st century media marvel that of course only the Internet could facilitate. Events like: the unconscious derision, pride and technological facility…
I don’t know how often you can see heads and senior curators of The Met, Guggenheim, MoMA, Louvre Paris and Abu Dhabi, The British Museum and even the newly open Mathaf (a real gem in the modern art museums family) together on one stage, but at CTM this is the norm. But you may not…
This is the final post in a series of guest posts from our Small Business Sponsor, Constant Contact. Lisa Sparks, Regional Development Director for Southern Florida, concludes our Small Business series with some guidance on sustaining interest in social marketing. To learn more about Lisa and her role in Florida, check out our local profile…
This is the first in a series of guest posts from our Small Business Sponsor, Constant Contact. Elyse Tager, Regional Development Director of San Francisco, kicks off the series. To learn more about her and her role in San Francisco, check out our local profile on her! Isn’t it funny how some of us still tend…