This post was written by Winston La. Once upon a time, marketers sought mediums, such as radios, billboards. and T.V. commercials, to promote businesses. Then, came e-mail, and shortly after, Facebook. Now, we have Twitter, Pinterest, and Instagram. As we progress into the future, social media becomes ever more important to marketers because it brings…

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I recently published a piece listing my predictions for social media in 2014. But the real question is, what will it look like still further in the future? Like, in 2020? Jeff Dachis, Teressa Iezzi, and I will be leading a discussion on this topic during SMW NYC on February 19 at 10am EST. For…

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Despite the attention on the two teams that battled it out at Super Bowl XLVIII this past weekend, most eyes in the advertising world were focused on the commercial breaks. The Super Bowl is a serious investment for brands and advertisers because of both the cost of securing ad time and the number of consumers…

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Will 2014 be the year of mobile advertising? Will real-time marketing be mastered? We are all wondering what the year holds, and few have the expertise like Ian Schafer and Deep Focus to shed a light on it. Ian has been a long-standing member of our Advisory Board- and he knows social and digital media….

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The definition of real-time marketing continues to be elusive. Many have tried to emulate the success of brands that have capitalized on events of cultural significance. These attempts have had varying degrees of success, but what they all have in common is a reliance of quick and reactive marketing over smart and pre-informed marketing using…

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The holiday season is my favorite time of year. It’s not just the festive decorations, Christmas themed music, ugly sweaters and copious servings of eggnog that make me joyful, it’s going to the movies! This time of year I work hard to avoid shopping malls by watching as many films as I possibly can. Since…

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This is a guest post by Mark Simpson. According to HubSpot, 93% of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of…

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London got together in a packed house on Thursday to talk fashion for almost an entire day for #SMWLdnFashion. Partnering up with Nokia, major topics included: Influence, engagement, & customer service Who’s rocking social fashion Data driven fashion and the death of trends The future of fashion Fashion is becoming highly data driven and some…

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NYU professor Dr. Paul Horn famously said “Innovation occurs at the intersection of invention and insights.” In today’s climate of rapid decision-cycles, successful marketing is as much about discipline as it is vision. The challenge throughout the process – conceptualization, architecting, development, and launch – is staying true to the insights that originally revealed the…

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This is a guest post by Lisa Chau and Daniel Vahab. What began over 40 years ago as a comic book convention has flourished into a pop culture bonanza full of devoted fans and big-name celebrities, including Kristen Stewart, Mila Kunis, Tim Burton, Will Ferrell, Robert Downey Jr. and Arnold Schwarzenegger. Comic-Con 2012 spanned four days…

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