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The final day of Social Media Week kept up the excitement until the very end. The Social Travelers arrived in Copenhagen in time to celebrate at the closing festivities. Nokia made a major announcement of its partnership with Mission 31, making the world of the aquanauts accessible to anyone in real time. Friday night’s parties…

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This post was written by Claire Meyer. In SMW NYC’s event, “The Intrinsic Nature of Games as Social Entertainment,” the IAB brought together gaming industry leaders to share the potential of gaming as a branded tool and an extension of current content marketing trends. Speakers talked hard data, mechanics, and yes, Flappy Bird. In a…

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Interested in social music? Check out Spotify’s session, The Future of Social Music, at SMW NYC. And to get us started, feel free to add your thoughts to our collaborative Future of Now Playlist or share your additions to the playlist via Twitter with the hashtag #SpotifyFoN. You can follow us on Spotify here. Late…

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Prior to 2010, digital marketing was defined by search, banners, and microsites, with a small percentage allocated among a long tail of other tactics. Over the last three years however, spending patterns have dramatically shifted towards tactics focused on content marketing. What happened? What inspired marketers to change their thoughts around content? Two phases of…

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Social media, instant messaging, and mobile device use have led to so many automobile accidents that the U.S. Department of Transportation has created an entire team dedicated to distracted driving and its risks. Their research has uncovered some chilling statistics about how dangerous mobile use can be while driving. Study the following social media, cellular…

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Will 2014 be the year of mobile advertising? Will real-time marketing be mastered? We are all wondering what the year holds, and few have the expertise like Ian Schafer and Deep Focus to shed a light on it. Ian has been a long-standing member of our Advisory Board- and he knows social and digital media….

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Common sense may tell us that social media is detrimental to art and culture or that it cheapens communication. In reality, it just exposes artists, politicians, and philosophers to new constraints that lead to more people consuming new kinds of information. Take for example: the New Yorker in the summer of 2012. The entire literary…

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Mobile is life. And it’s constantly changing how we interact. The stats don’t lie. As we wrap up our internship here at SMW, we undertook creating our first infographic on this trend:

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In mid-May, Google announced that New Google Search Allows You To Speak To Google … And It Speaks Back at the company’s annual I/O developers conference. Google Now, the mobile application for searching by voice command, is coming to desktop and is getting a big makeover. With the new update, you’ll be able to speak directly to your…

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