Description: For Social Media Week 2010 IBM is bringing together four thought leaders from around the globe via a webcam-based virtual panel to discuss the challenge of urban traffic and how human behavior and social media can help remedy it.
Panelists:
Shaun Abrahamson, Founder and CEO, Mutopo
Naveen Lamba, Global Industry Lead for Intelligent Transportation, IBM
We wanted to share a recent report with you that discusses how social production is the next step to start new conversations and solve complex, shared problems.
The report has been prepared by one of our partner companies, Mutopo, a social production firm, based in New York York City, led by Social Media Week’s global advisor, Shaun Abrahamsom.
Mutopo defines social production as the process of working with people outside your organization to create products, services and communications.
In this report, they explore data from a sample of almost one hundred creative challenges from organizations like Disney, Mini, Samsung, GE, Amazon, the City of New York as well as a number of smaller organizations.
The goals of the Social Production Landscape Report are to:
+ explore how organizations are using social production
+ understand different approaches from incentive structures and task types to technology platforms and the role of existing online communities
+ encourage thinking about how social production can be used to achieve communication and product/service development objectives
