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Offerpop

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This post was written by Winston La. Once upon a time, marketers sought mediums, such as radios, billboards. and T.V. commercials, to promote businesses. Then, came e-mail, and shortly after, Facebook. Now, we have Twitter, Pinterest, and Instagram. As we progress into the future, social media becomes ever more important to marketers because it brings…

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This Social Media Week February, our New York team had the pleasure of working with Offerpop, a fan-marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time. Mark has previously shared with us his research on…

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