This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members Jamie  Stein is the Director of  Digital Initiatives at PepsiCo and we were lucky enough to catch up with her to discuss SMW and her newest initiative, PepsiCo Win. You can register for…

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The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up. For instance, last October, 75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide). What are the implications and where is it all going? How can publishers, advertisers and agencies…

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